Showing posts with label seo techniques. Show all posts
Showing posts with label seo techniques. Show all posts

Monday, May 14, 2012

4 Content Tips We Should Follow To Improve SEO & Sales

On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience.
Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return. We’re not mourning.

With ‘quality content’ the buzzwords on everyone’s lips, identifying areas in which you can deliver a better user experience whilst adhering to key SEO techniques is the overall goal.

Below are four aspects of on-page content that enable you to naturally combine interesting, marketable content with SEO copywriting techniques, resulting in a page that is not only likely to rank higher, but turn more visitors into customers.

Before We Begin – The Nitty Gritty

Users aren’t going to read all of your content.
They won’t.
As an SEO writer it’s something you’re just going to have to deal with. OK? Have you recovered? Good.
The less content there is, the more users will read. Pretty simple but not advantageous if you’re trying to get across a number of key selling points to new customers. Striking a balance between word count and design/usability should be the focus.
When writing, remember that readers are only going to consume a short amount of information, so make the most of the advantages you have!

1). Do Your Best Work Above the Fold

The stuff you see when you first land on the page is what’s most important. Searchers are fickle beasts – they’ll click onto another page quicker than you can say “G’day”, making it vital to get your key messages across quickly and efficiently.
Headings, bullet points and call to actions (aka the 3 other points we’re going to touch on!) should all feature above the fold to ensure greater conversions.
The reality is that once you factor in header images, menu options, navigation links and alike, there may only be a small section for you to ply your content writing skills – use it wisely!

2). Keywords + USP = Conversion Heading

Forget E=MC2. The above equation is gold when you are looking to increase sales through enticing content. Every company has Unique Selling Points and benefits that differentiate them from the competition. If you don’t then odds are you’ll be out of business soon.
Balancing points of difference and benefits with focus keywords is the key to capturing your reader’s attention via headings. As a general rule, include your major selling point in your h1, second major selling point in your first h2 and so on.
Conversion headings capture the attention of readers – if you can get them to browse a couple more sentences or look at a bullet point as a result of reading your heading, it is doing its job.
Ensuring main keywords feature in your headings also creates a parallel between the search results and your website. If someone searches for ‘SEO Company’ and that same term appears in your h1, you’ve created a link that will register in the searchers mind and keep them on site.

3). Bullet Points – Your Friend for Advantages and Internal Links

Like headings, bullet points offer dual incentives for your SEO and conversion metrics. They break up the page and stand out from the rest of the text, which means they’ve got a better chance of being read.
After all, pretty dot points are easier to read than chunky text.
Conversely, filling your page with bullet point lists will dilute their impact on readers – so be careful!
Listing services and benefits within your bullet points ensures that they are easily consumed by the reader. Better yet, the information in your lists can be prominently linked to relevant internal pages, gaining you big ticks for usability from both users and search engines.

4). Call the Reader to Action and Complete the Sale/Enquiry/Download….

Remind the reader why they are there! Call-to-actions should feature more than once on a page, but shouldn’t deliver mixed messages. Keep all of them uniform with the overall goal of the page – whether it’s to buy, enquire, download or sign up.
Call-to-actions also enable you to give your main keywords another natural mention, reinforcing the buzz words that have appeared throughout your content to well and truly close the deal!
As a rule, have at least one call-to-action in your content above the fold.

Balance SEO and Sales Copy to Turn More Visitors into Customers!

It’s all well and good to get great rankings and traffic, but without proper conversion practices in place, it’s a fruitless process. Strike a balance in your content between SEO and conversions using headings, bullet points, call to actions and the area above the fold, and you’ll be closer to online domination (in an ideal world!).

Are you achieving a balance between SEO and sales copy?

  1. Do you have headings, bullet points and call to actions above the fold?
  2. Do your headings contain a good balance of unique selling points and keywords?
  3. Do you feature bullet points containing key services and benefits, and do they link to relevant internal pages?
  4. Do you have numerous, keyword savvy call-to-actions that direct visitors to the same end goal?
    Written By: Dylan Thomas Source:

Thursday, March 15, 2012

6 SEO Tips for Local Search Optimization

A big part of small business SEO is local search optimization. The first step is providing search engines with information about your geographic location. Here are some tips to get you started:
  1. Add Company Address & Phone Number To FooterAdding your contact information to a footer that appears on every page lets search engines index your site for local search. Also, where natural, include the city’s name a few times in-text and in title tags.
  2. Add Your Company To Local DirectoriesLook up industry specific directories or umbrella organizations that might be interested in listing your services. As a small business, it is especially important that you are listed in all local business or industry directories.
  3. Find and Target Local Exact Match Keyword PhrasesIf your city is large enough, many users will type in what they are looking for plus the name of the city where they are trying to find it. Use keyword tools to find and target complete keyword phrases with your city’s name in them. For example “Boston car repair shops” or “Atlanta salons.” Don’t forget to try searching for city abbreviations as well. Google Insights has a filter function where you can narrow search by city and state, though many results do not have enough search volume to return results.
  4. Add Company to Search Engine’s Local ListingsGetting on Google Places, Yahoo!, Bing and Yelp’s local directories should be at the top of your list. Also, because of the rise of blended search (SERPs including a mix of video, images and news) make sure to add photos to your local profile. Ask your satisfied customers, especially those who are repeats, to leave you a review on one of the above listings. Your business will rank higher if it has more positive rankings.
  5. Add Company to Local Business Listings on LinkedInIt’s free. LinkedIn is considered one of the most important professional businesses databases online. Add your site by clicking here. Make sure to complete your profile, adding as much information as possible.
  6. Set Your Geographic Location in Google Webmaster ToolsSome people try to use meta geo tags, or meta data that specifies a city, state and geographic location of a website. But Google says it places very little weight on those tags. Instead, Google recommends setting your location through Google Webmaster Tools! Go to Webmaster Tools Homepage. Site Configuration. Setting. Geographic target. Select your location option.  There are lots of different ways to tell the search engines about your geographic location.  Each of the steps above is just a small percent of the total equation for local optimization. So make sure to put your company on every local listing you can and keep on-page local optimization in mind.
    Once you’ve completed these steps, you can start using more creative ways to optimize your site for your target city or region. For example, try submitting press releases to PR Web. You should always tag the city where the news is happening in any press release. This affords you a great (and natural) opportunity for local optimization.

Friday, March 9, 2012

Google Text Searching Techniques Easy to SEO

Google is more than a text based search engine and by devoting a little more time in framing the query, you can narrow down your search and access your desired information from the billion indexed pages from SERPs.

Friday, March 2, 2012

How to figure out the value of a back link?

Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors which can help. If you know of any other factors, then please share it in the comment section below. Here are my 10 factors:
  1. Page Rank of the potential linking page and the linking site.

    Although Page Rank is not the most important factor to consider, i started with PR because it tells a lot about a page. If PR is grayed, then may be the linking page is not in the Google Index, may be it has got some penalty, it may be a brand new page, may be it is not getting any link juice because of some crawling issues or it may be blocked from search engines via robots.txt or meta noindex tag. In either case, it make sense to digg out why the PR is grayed. If it is grayed because of any of the aforesaid -ve SEO issues, then the page is not worth targeting for a back link.
  2. Cache Date of the potential linking page

    Through Cache date of the linking page you can find out, how frequently the linking page is crawled and indexed. If cache date is more than 3 months old, then the page is not worth targeting as bots may have stopped crawling the web page.
  3. Index Status of the potential linking page

    Use site: command on Google to find out whether the page is in the Google Index or not. If site: command doesn’t return any results, then simply copy and paste the contents of the page in Google search bar. If the page doesn’t come up on SERP for its own contents then it is not in the Google Index and hence not worth targeting.
  4. NoIndex, NoFollow Status

    Make sure that the liking page doesn’t contain nofollow and noindex meta robots tag. Also check the robots.txt for any possible blocking of the page from the search engines.
  5. Outgoing Links

    Ideally the number of outgoing links (both internal and external) on a webpage should not be more than 30. More the number of outgoing links on a web page, lesser is the value of a link from that page. So if a potential linking page has more than 100 outgoing links, then it is not worth targeting.
  6. Back link Analysis

    The links on the potential linking page should be direct and do-follow links. They should not be redirected, JavaScript, short url or no-follow links. Often link builders take only no-follow links into account. JavaScript, short URLs and redirected links are almost as bad as no-follow links in terms of passing link metrix. I used the word ‘almost’ because they do pass some link metrix. But how much they pass which can be considered optimum for improving rankings is still in question. Therefore for the best practice, stick to direct do-follow links.
  7. Anchor Text

    Make sure that the anchor text of your back link contain your targeted keywords. Some webmasters won’t let you use your desired anchor text as it reduces the readability of their site and give a bad user experience. Like you submit an article on ‘selecting car insurance companies’ on the linking site and then sign it as ‘Car insurance India’ with a link back to your site. But ‘car insurance india doesn’t make any sense as a stand-alone text (even if you used it between text). So it makes sense to contribute something which can justify the use of your anchor text or use anchor text in an intelligent way like: ‘Zeyx Car Insurance Company of India’.
  8. Topical Relevance

    The linking page and the linking site should be on the same/similar topic as the linked to page. If it is not, then the potential linking page won’t pass any topical relevance to your website. It means if your website is on ‘Dogs food’ and you get a link from a ‘cats food’ website, then that link won’t make your website any more relevant for the keyword ‘Dogs food’.
  9. Geo-Relevance

    The linking page and the linking site should be relevant to the geo-location your site is targeting. If it is not, then the potential linking page won’t pass any geo-relevance to your website. It means, if your website is targeting ‘new york’ and you get a link from the site which is relevant for ‘los angeles’, then such link won’t make your site any more relevant for the ‘new york’ area.
  10. Trust and Authority

    Last but not the least, you need to determine the trust and authority of the linking page and the linking site. You can use ‘open site explorer‘ for this. Through page authority and domain authority you can determine the ranking potential of the linking page and the linking site.

Thursday, February 3, 2011

What is LSI and how it works in terms of SEO ?

Okay, I am here to let you know all about LSI and its uses in terms of Search Engine Optimization.
LSI keywords start off being complicated because of their name. LSI means Latent Semantic Index. Now, that's an intimidating name. It one of those names that computer geeks love to lay on things so normal people think they (the geeks) are really, really smart.

Is it that complicated?

According to Wikipedia, Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular Value Decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.

Wow! That's even worse!

OK, that's all the big words I'm going to use here. Unless you're involved in developing search engine technologies, you don't need to understand SVD. You just need to know what LSI keywords are and how to use them. LSI keywords are just words that relate to your main keyword.

In search engine optimization (SEO), you want to use the keywords you are targeting on your page so that the search engine will rank your page highly when a searcher enters those keywords in their search. That's fine, and easy enough, except that if you use the keywords too much, the search engine will penalize the page as being spammy and move it down in the listings.

That's where LSI keywords come in...

You can put LSI keywords in your content instead of overusing the main keywords and it will be like putting in lots of the main keywords with out the problem of overdoing it. They can also be worked into the content in a manner that doesn't hurt the readability of the page for humans.

So where can I find LSI keywords?

The easiest place is The Google AdWords Keyword Tool. Just do a search for "Google AdWords Keyword Tool". Be sure that Descriptive words or phrases is selected, then enter your keyword(s) in the text box. Put in the captcha and press the "Get keyword ideas" button.

You'll get a list of keywords that are related to the main keyword. Scroll down until you come to "Additional keywords to consider". These are LSI keywords that you can use in your content to safely add to the strength of the main keyword.

The bottom line...

LSI keywords are just keywords that relate to the main keyword. Use them to safely increase your search engine ranking. source: