Showing posts with label seo for small business. Show all posts
Showing posts with label seo for small business. Show all posts

Tuesday, April 10, 2012

What is Content Strategy & How It Works For You?

Content strategy is more important than a lot of people think, but that’s mainly because of the hype that surrounds SEO. Don’t get me wrong, SEO is super important for your entire site, but content is the oxygen that keeps your site alive.

Think about a piece of paper that is shredded into a thousand little pieces, these pieces represent each page on your site. To help those pieces be more understandable, we’ll have to pour on some glue to mend them back together – that’s our SEO. But sometimes things get messy and we realize that we don’t actually need or want all of those thousands of pieces, because people don’t really like the dull, ugly pieces. So, we cut out the ugly pieces and we’re left with a beautiful, bright and shiny collage that even a child would appreciate (this analogy has gone too far). The point is that, that beautiful, bright and shiny collage is your content strategy. Of course there’s a lot more to it, but the results typically pay off for you and your readers/customers.

How do we make a beautiful, bright and shiny collage, a.k.a. Content Strategy?

Content InventoryOur Digital Strategy Group starts every content strategy with a full list of the existing content on a site. When this list is created it is then sorted, dissected and sectioned off into manageable tabs. I’ve done content inventory for sites with thousands, upon thousands of pages. Believe me, it’s easiest to sort content by error free content, content type and content with errors; e.g. 404 error pages and 301 redirects. Content inventory is really just the beginning of the content strategy process and shows what content currently exists on a site. Without content inventory, we couldn’t move on to the other necessary stages of content strategy.
Stakeholder InterviewsThese interviews involve key people at a company, potential/existing clients, people that may refer business to the company or people that are invested in the company in some way or another. Basically, as a content strategist, we need to know how the company operates, how they would like to operate, what their clients think about the company, why people refer business to the company (or why they don’t) and how people view the company. What the company thinks about itself is typically very, very different from what the clients and investors think about it.
In a nut shell, we need to understand the company’s brand message and brand promise from their point of view and an outsider’s point of view.
Keyword Research & Analytics ReviewKeyword research shows us common themes in things that people are searching for that surrounds a company and competing companies, and an analytics review can show us exactly how people interact with the current content on the site. Putting all of this information together begins to show us a pretty good roadmap of how the site should be laid out.
Scrumming it UpThat’s a big fancy word for an internal meet-and-greet. I’m sure there are content strategist out there that feel confident enough to take a stab at a content strategy without involving everyone on the web design team, but here at Bridgeline we like to scrum – that is, meet with the entire team that’s involved with the project so we can all look at the overall direction we think the site should go. This group meeting typically includes project managers, digital strategists, designers, developers, analysts… I know I’m forgetting someone here.
Content Analysis & TaxonomyContent analysis is the process of organizing all of those little pieces of paper. It’s finding the focus of the site, discovering how content could be grouped, what content can be deleted or compiled and making suggestions on new content. I’ve seen websites with over 20,000 pages get consolidated down to 800 pages. That may sound crazy – I mean, who gets rid of content like that – but what ends up happening is a better user experience is created and conversion rates increase.
Taxonomy takes the content analysis one step further and makes suggestions on the navigation of the site. It helps show areas of the site that should remain and opportunities for new sections – this is where keyword research is used rather heavily.
Voice DefinitionNow it’s time to understand what the company’s voice is – the brand voice. It should be consistent across the entire site and help the company discover how the content should come across to visitors of the site. We try to help the company think through all of the different personality styles that could represent their brand, but also speaks in a human voice that’s understandable to clients.
Editorial CalendarIt’s great to analyze existing content, and even better to define what it means in the future, but without a publishing process (or editorial calendar) content typically begins to go stale rather quickly. An editorial calendar can be as simple as who’s writing what and when, to as advanced as setting up monthly themes and promoting annual events.
Inbound Marketing & Social MediaOnce the content is published it needs to do more than just sit on a site unnoticed. SEO really helps with promoting content in the search engines, but companies can get faster results by leveraging inbound marketing techniques (such as email marketing and guest posting) or social media. Our team typically ends the content strategy with teaching our clients techniques on inbound marketing and social media that can help promote the content that is being created. It’s time for syndication and aggregation.

Rome Wasn’t Built in a Day

Before hitting publish, give your content some time to breathe. When we write our own personal blog posts out there, we typically don’t have a team of people to bounce our ideas off of and to help us edit our content, but here at Bridgeline we have a slew of people to help edit content before it goes live on our site. I’m not just saying for grammar mistakes, but for consistency, voice, additions, deletions, etc. There are blog posts and whitepapers written that never make it to the blog, but that’s because they needed more work. Getting constructive criticism is never a bad thing. Pass the content around to a team of editors or experts in the company and get different opinions. Or sleep on it and read it the next day to make sure it still makes sense. There’s a big difference between content written for SEO sake, and quality content that brings in qualified leads.
Lastly, monitoring results is important. Between managing analytics internally, or from a group of experts like our Digital Strategy Group, content management should include website analytics, social media analytics and keyword analytics.
For more information on content strategy, which includes 10 Steps to a Successful Content Marketing Strategy, visit our Digital Strategy pages.
Written By: Kasy Allen

Wednesday, March 21, 2012

Top 10 SEO Key Points for Small Business Owners

Small business owners who have just begun their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web pages. Some businesses implement SEO so poorly that, in some instances, Google may disregard their website as a spam site. The result is a significantly low ranking that will make the business show up in only the most specific term searches.

Starting or running a start up company presents many challenges for entrepreneurs no matter what the service or product.  The last thing CEO’s may consider is their Internet marketing strategies or Brand management.  In addition, most likely that is not their area of expertise nor do they have the time to implement the tasks required to gain the valuable exposure required.

Improperly-handled SEO campaigns are increasingly common these days, but it is not a fate that need befall all small businesses. It is always recommended that a company turns to a top SEO agency when approaching any search engine optimization project. Once a marketing firm has been selected, then the business will be able to run a successful SEO campaign. However, it’s important to bear in mind that there are several key points that should always be kept in mind when approaching SEO.

1) Identify your Intended Audience

The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.

2) Expand your Keyword Focus

Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.

3) Refine your Website’s Page-to-Page Connectivity

A well-designed website is one that funnels users from page to page effortlessly. By interlinking your site so that relevant pages connect to one another, you’ll find that even the less visited branches of your website will see more traffic. As a result, you can expect your website to have better domain authority and, as a result, a higher place among the search engine rankings.

4) Keep your Keywords Dynamic

Even if a particular keyword has generated a lot of traffic during the course of your SEO campaign, don’t let that prevent you from cycling your keyword focus. Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove fruitful. Always be on the lookout for other applicable keywords that may bring traffic to your website.

5) Establish your Business on Social Media

Social media work has become an increasingly popular way to generate long term website traffic. These days, many SEO agencies focus a lot of their attention on establishing a follower base for their clients. As the number of people following your company continues to increase, so too will the potential customers that may frequent your business’ site. No matter how big or small your organization may be, you can never have enough Facebook or Google+ followers.

6) Go Where the Competition Isn’t

While it is important that your company builds a significant social presence on the more popular networks, it’s always a smart move to look for alternative sites on which to make your business known. As anyone in the SEO community can tell you, there are several up-and-coming social networks that have yet to be capitalized on. In addition to establishing yourself on Facebook or Twitter, consider also extending your social media campaign to sites like Pinterest as they become available.

7) Constantly Create Original Content

Increasing your company’s web traffic and domain authority is only the first step in your SEO campaign. While some SEO agencies may focus entirely on getting potential customers to your site, giving users a reason to stay on your website is going to be vitally important. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.

8) Consider Pay-Per-Click as a Way to Create Site Traffic

While the service that PPC companies provide may not be as attractive as the long term solutions of most SEO practices, that doesn’t mean they aren’t useful. PPC advertisements have been a decent way to drive site traffic volume for over a decade. Should you feel your monthly analytics aren’t showing the numbers you want to see, consider supplementing them with PPC work.

9) Patience is Key

Even when employing the most methodical and well-run SEO or social media campaign, one has to keep expectations manageable. Yes, search engine optimization and other SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. One should always keep this in mind throughout the duration of the campaign.

10) Always Stay in Contact with your SEO Firm

By keeping a close working relationship with your SEO agency, you and your business will be able to reap a number of benefits. Aside from having a greater degree of control over the details of your campaign, you will also be briefed on any setbacks or major developments as they occur. As a result, your optimization and social media work will go without a hitch, and you’ll be able to fine tune the particulars  of the campaign as you see fit.
Written By: Todd Bailey

Thursday, March 15, 2012

6 SEO Tips for Local Search Optimization

A big part of small business SEO is local search optimization. The first step is providing search engines with information about your geographic location. Here are some tips to get you started:
  1. Add Company Address & Phone Number To FooterAdding your contact information to a footer that appears on every page lets search engines index your site for local search. Also, where natural, include the city’s name a few times in-text and in title tags.
  2. Add Your Company To Local DirectoriesLook up industry specific directories or umbrella organizations that might be interested in listing your services. As a small business, it is especially important that you are listed in all local business or industry directories.
  3. Find and Target Local Exact Match Keyword PhrasesIf your city is large enough, many users will type in what they are looking for plus the name of the city where they are trying to find it. Use keyword tools to find and target complete keyword phrases with your city’s name in them. For example “Boston car repair shops” or “Atlanta salons.” Don’t forget to try searching for city abbreviations as well. Google Insights has a filter function where you can narrow search by city and state, though many results do not have enough search volume to return results.
  4. Add Company to Search Engine’s Local ListingsGetting on Google Places, Yahoo!, Bing and Yelp’s local directories should be at the top of your list. Also, because of the rise of blended search (SERPs including a mix of video, images and news) make sure to add photos to your local profile. Ask your satisfied customers, especially those who are repeats, to leave you a review on one of the above listings. Your business will rank higher if it has more positive rankings.
  5. Add Company to Local Business Listings on LinkedInIt’s free. LinkedIn is considered one of the most important professional businesses databases online. Add your site by clicking here. Make sure to complete your profile, adding as much information as possible.
  6. Set Your Geographic Location in Google Webmaster ToolsSome people try to use meta geo tags, or meta data that specifies a city, state and geographic location of a website. But Google says it places very little weight on those tags. Instead, Google recommends setting your location through Google Webmaster Tools! Go to Webmaster Tools Homepage. Site Configuration. Setting. Geographic target. Select your location option.  There are lots of different ways to tell the search engines about your geographic location.  Each of the steps above is just a small percent of the total equation for local optimization. So make sure to put your company on every local listing you can and keep on-page local optimization in mind.
    Once you’ve completed these steps, you can start using more creative ways to optimize your site for your target city or region. For example, try submitting press releases to PR Web. You should always tag the city where the news is happening in any press release. This affords you a great (and natural) opportunity for local optimization.

Tuesday, February 28, 2012

What is SEO and how it can define or rank for 2012

What is SEO? The acronym stands for Search Engine Optimization. But the definition of SEO is a more difficult question.
It’s not what it once was, that’s for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis.
If you have arrived here thinking SEO is a sham, snake oil and/or dead then a) you are grossly mistaken and b) let me disabuse you of that notion.
SEO Definition
Here’s my definition of SEO in 2012.
Search Engine Optimization is a multidisciplinary activity that seeks to generateproductive organic traffic from search engines via technically soundand connected sites by matching query intent with relevance and value.
It’s a bit of a mouthful, I know. I’ve emphasized the areas that I feel are particularly important and deserve a more in-depth explanation.
Productive Traffic
SEOs are Chefs
The goal of SEO is not to increase traffic willy-nilly. You increase traffic by 30% but it makes no difference to the bottom line. Who cares!
Productive can mean different things to different companies. Productive may mean leads or subscribers or revenue or page views. Whatever it is, it’s important to define and track productive traffic rather than simply focusing on increasing traffic overall.
I might be able to generate more traffic by adding ‘Nude’ and ‘Free’ as keyword modifiers but is that really going to bring productive traffic to a site?
This goes (way) beyond brand versus non-brand traffic, which I find to be the most rudimentary of divisions. This is having a fundamental understanding of the traffic that makes a difference to that business.
That may mean moving away from high volume terms and generating less traffic overall. Don’t get saucer eyes when it comes to keyword volume. It’s about the right keywords, not the biggest keywords. (That’s what she said!)
Yet, even if you’re driving the right traffic there are other factors that contribute to a productive visit. If the focus is leads, you might realize that the call-to-action is weak, doesn’t match the query intent or competes with other elements on the page. Perhaps the lead form itself isn’t very good either.
If the goal is page views, you may realize that the design is confusing, the text hard to read and the content without a structure that allows for easy navigation.
Because productive traffic is the goal an SEO needs to understand design, user experience, information architecture and conversion rate optimization. Otherwise it’s like a chef who creates a menu but then has no input on how the food is cooked, the quality of ingredients, decor of the establishment or the presentation of the meal.
It’s okay if you’re in the business of driving any old traffic at a website and then shrugging your shoulders when it doesn’t really do anything for the business. But that’s not SEO. You’re just a burger flipper at some fast food joint.
Technically Sound
As an SEO you need to have very strong technical skills. What does this really mean though? At a minimum, it means you need to know how the Internet works and how search engines crawl and index the web.
You should also be comfortable analyzing HTTP headers and know your status codes cold. Get good using Firebug or Chrome’s Developer Tools. Mine those weblogs, because there’s gold in them there data. (Sorry, I just watched True Grit.) Bonus points if you can code something up yourself to extract it.
Understanding how to diagnose and solve accessibility and crawl efficiency problems is critical.
SEO is about knowing enough about … everything. HTML, CSS, JQuery, AJAX, Flash, JavaScript, XML, JSON, RSS, PHP, SQL. Experiment with and understand these technologies.
But you’re not done yet because you still have to understand the technical side of specific search engine directives including (but certainly not limited to) noindex, nofollow, rel=canonical, rel=author, rel=publisher, rel=standout, hreflang and various competing schemas of microdata.
SEO is about knowing all of this to ensure technical issues aren’t obstacles and to create positive relationships with engineers. You must speak their language. You don’t have to understand everything and you should never bluff, but you damn well better be able to carry on a coherent conversation.
You should know the difference between a GET and a POST; between server side and client side scripts. An SEO should be able to convey when and why to use a cookieless domain. You shouldn’t get a deer-in-the-headlights look when engineers talk about CDNs or minifying code.
I haven’t even touched on diving into the details of information retrieval, natural language processing, machine learning and other methods that inform modern search engine algorithms.
The more technical you are the more effective you become. And there’s always something more to learn.
Puzzle Pieces
What do I mean by connected? Today it means links to and from other sites and connecting with and through others on social platforms. In plain language it’s about links and social.
I’m not a huge fan of link building and prefer a link gardening approach. Mind you, I understand the value of links but too often link building is done for the wrong reasons and weighted far to0 heavily in the scheme of things.
It works a fair amount of the time. I can’t deny that. But I’m never sure at what expense. Too often I see those companies on a treadmill of link building efforts. Frankly, you should reach a point where link building isn’t something you’re workingat.
Oddly, linking out is an overlooked and underrated tactic. Tadeusz Szewczyk was an early and strong proponent of this practice. Linking out is a form of built-in reciprocity. You wind up getting back links from those to whom you link out. It’s a way of connecting to and engaging with people in your niche.
That sounds a lot like social doesn’t it? Social takes on a number of dimensions. First is producing content that is worthy of sharing and then doing everything you can to make it portable. That includes an interaction design that promotes sharing andensuring that the shared content is optimized.
Of course there’s also really being social and getting out on these platforms and connecting with your users and customers. I don’t mean public, glorified customer service but actually socializing with some of your users and customers. This is both extremely tough to do at scale but also valuable for a variety of reasons.
Today it also means understanding how social is being integrated into search (it’s not the other way around) and learning Facebook SEO and Google+ SEO.
Now we finally get to the real heart of SEO and the initial reason I started this blog post. Query intent is perhaps the most critical part of SEO.
You should understand the syntax of your user and the motivations behind their search and queries. At the bare minimum you should understand differences between navigational, informational and transactional queries.
No, this is not about personas. All too often time and money are spent creating personas that create artificial divisions in the long-term, a type of stereotype that others glom onto to as a way to promote their own views. “Remember, that’s not what Sally Searcher is about.” (Ugh, kill me now.)
Instead this is about doing the hard work of understanding how and why people are searching for your content and products. It’s about syntax, psychology and consumer behavior among other things.
Intent is also informed by context. Geography, time of year and platform (i.e. – mobile) can all play an important part of understanding intent. It’s never something you can just copy and paste from one site to another.
For instance, here’s a real search that wound up coming to this blog.
how to change the blue link title of your website
I find these types of queries fascinating. It forces me to think different. SEO is about knowing how people are thinking and searching, not how that business thinks their users should be searching. SEO is an advocate for the user.
Relevant LOLcat
Not too long ago SEO was about matching keywords with relevant content. This is why content farms became so popular and profitable. All you needed to do was take a long-tail keyword and match it with relevant content. It also meant you could shard a keyword concept into a large number of pages.
So you might find a different page for ‘how to squeeze orange juice’ and ‘how to squeeze fresh orange juice’.
Was the content relevant on these pages? For the most part, yes. But it was the content equivalent to empty calories.
That doesn’t mean that relevance isn’t important. Nothing could be farther from the truth. It’s still incredibly important. A fair amount of on-page SEO is about making relevance obvious. Because it doesn’t just need to be relevant, it has to be perceivedas relevant at a glance.
Relevance must be seen through the lens of intent instead of a simple keyword match. Relevance is the beginning, not the end of SEO.
Relevance is always coupled with value. Is value subjective? Sure. But it gets easier when you trace it back to intent. Does that page truly satisfy the query intent? Notthat it’s relevant. Not that it matches the keyword. Did the page provide enoughvalue to satisfy intent.
You’ll notice that I’ve used satisfy twice and that’s not by accident. Search engines (and SEOs) are increasingly concerned with user satisfaction. An SEO might not talk about ‘delighting the user’ (eye roll) but we’re measuring satisfaction through both qualitative and quantitative measures.
Is it readable? Was the user experience positive? Were they able to find the information? Did it lead them to other related content? Was it easy for them to subscribe or buy? Were they able to print or share the page? How many pages did they view? Did they convert? What is the bounce rate?
We’re also there to call your baby ugly and identify gaps in a site’s content. That might mean the content produced isn’t valuable enough or that there is unsatisfied query intent (i.e – you don’t have the right content).
SEO is about producing positive and satisfying interactions that support the brand and flow into other marketing channels.
What About Rank?
You’ll note that I didn’t talk at all about rank. Rank can be important but only in the context of driving productive traffic. In many ways rank should take care of itself if you’re doing everything else right.
In addition, rank becomes less important when you’re working on large sites with more than, say, 100,000 pages. There are ways to measure rank in these situations but I don’t often find that of great value except in communicating with clients obsessed with rank.
Rank is also losing it’s fidelity with the continuing personalization of search results. If Search+ is here to stay then rank will become increasingly fractured.
SEO vs Inbound Marketing
There are many who probably look at my definition and explanation and believe it better matches ‘inbound marketing’. This new umbrella term created by Hubspot works for a lot of people. They find it easier to describe and convey to clients. It’s more palatable and allows them to distance themselves from the poor reputation SEO has acquired. I get it. But I don’t like it.
I’m an SEO and I’m proud of it.
I use SEO as a client filter. I can skip those who think it’s snake oil, find the ones who ‘get it’ and help educate those who might be on the fence. In many ways these are the clients who are most thoughtful and can contribute and collaborate on SEO efforts. Those are my kind of clients.
If I were trying to sell into the Fortune 100 or have thousands of clients under contract at a time I might decide inbound marketing was a better term. I wouldn’t have the time to explain and educate.
That’s not Blind Five Year Old. While the company is expanding, I still have the ability to create personal relationships with clients.
In the end, I’m not sure I want to work with a client who would accept my help under the guise of inbound marketing but not as an SEO. Perhaps that’s my own type of elitism.
SEO 2012 Example
So lets take my SEO definition and apply it to an example. Suppose you have the query ‘eureka lightforce 300 manual’. What do you suppose the intent is behind that query?
Eureka Lightforce 300
Are they really looking for that vacuum’s manual? Or are they instead having a problem with their vacuum? If you were able to look at query reformulations you’d see users cycle through modifiers like troubleshooting, repair, problems, information, solutions, manual and parts. In fact, you can use Google’s related queries to see how these are linked.
Two years ago you might have been able to get away with creating a page with a highly optimized Title, dynamic boilerplate text, a generic product description and a link to a PDF download of that manual. It would have been relevant but you wouldn’t have truly satisfied intent or delivered real value. More to the point, the value that you delivered was a commodity.
What would a SEO page for this term look like?
You’d still have a solid Title, product description (and specs), and a link to the manual. But you’d add a list of common problems with that vacuum along with potential solutions. These might include step-by-step DIY repair guides.
You’d provide links for replacement parts. You might dynamically serve them local vacuum repair shops. You may even have a section dedicated to buying a new vacuum. Maybe you even have a calculator that tells you whether it’s worth fixing the old vacuum or buying a new one. Heck you could even provide links to house cleaning services.
A well designed page with these elements would provide relevance and value, thereby satisfying query intent.
SEO is about generating productive organic search traffic by matching query intent with relevance and value. The implication of this definition is that SEO must draw upon an increasing number of disciplines including design, user experience, information architecture and conversation rate optimization.
Source :

21 Essential Tips & Points that works right SEO or web marketing

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process.
SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient.
SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company.
It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO.
If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start.
You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site.
I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page.
Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs.
Use keywords in your URLs and file names, such as Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project.
If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account.
Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page.
The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first.
Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content.
This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally.
Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently.
Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely.
Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs.
Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use

18. Use social media marketing wisely.
If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee.

Saturday, February 18, 2012

15 Top SEO Websites Where to take right knowledge for web marketing | by February 2010

Here are the 15 Largest Search Engine Optimization Websites ranked by a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast. Although no traffic metrics are completely accurate we do believe the data below to be useful for gauging relative audience size.

1 |
660,527 - Inbound Links | 528,639 - Compete Monthly Visitors | 134,600 - Quantcast Monthly Visitors | 3,292 - Alexa Ranking. | Page Rank: 7

 2 |
586,295 - Inbound Links | 1,133,293 - Compete Monthly Visitors | 5,000 - Quantcast Monthly Visitors | 1,418 - Alexa Ranking. | Page Rank: 6
 3 |
1,757,791 - Inbound Links | 684,767 - Compete Monthly Visitors | 19,100 - Quantcast Monthly Visitors | 1,759 - Alexa Ranking. | Page Rank: 6

 4 |
1,146,625 - Inbound Links | 567,074 - Compete Monthly Visitors | 116,500 - Quantcast Monthly Visitors | 4,730 - Alexa Ranking. | Page Rank: 8

 5 |
554,233 - Inbound Links | 353,891 - Compete Monthly Visitors | 56,400 - Quantcast Monthly Visitors | 3,848 - Alexa Ranking. | Page Rank: 4

 6 |
285,403 - Inbound Links | 316,109 - Compete Monthly Visitors | 26,600 - Quantcast Monthly Visitors | 9,242 - Alexa Ranking. | Page Rank: 4

 7 |
360,161 - Inbound Links | 412,445 - Compete Monthly Visitors | 13,000 - Quantcast Monthly Visitors | 7,675 - Alexa Ranking. | Page Rank: 6

 8 |
478,023 - Inbound Links | 395,222 - Compete Monthly Visitors | 17,300 - Quantcast Monthly Visitors | 6,972 - Alexa Ranking. | Page Rank: 7

 9 |
941,104 - Inbound Links | 153,709 - Compete Monthly Visitors | 51,000 - Quantcast Monthly Visitors | 7,844 - Alexa Ranking. | Page Rank: 7

 10 |
56,114 - Inbound Links | 114,119 - Compete Monthly Visitors | 7,900 - Quantcast Monthly Visitors | 23,570 - Alexa Ranking. | Page Rank: 6

 11 |
756,397 - Inbound Links | 113,574 - Compete Monthly Visitors | 22,400 - Quantcast Monthly Visitors | 50,608 - Alexa Ranking. | Page Rank: 7

 12 |
63,315 - Inbound Links | 91,522 - Compete Monthly Visitors | 7,700 - Quantcast Monthly Visitors | 20,857 - Alexa Ranking. | Page Rank: 3

 13 |
54,973 - Inbound Links | 84,631 - Compete Monthly Visitors | 2,000 - Quantcast Monthly Visitors | 26,870 - Alexa Ranking. | Page Rank: 5

 14 |
65,068 - Inbound Links | 39,193 - Compete Monthly Visitors | NA - Quantcast Monthly Visitors | 50,842 - Alexa Ranking. | Page Rank: 4

 15 |
19,622 - Inbound Links | 31,489 - Compete Monthly Visitors | NA - Quantcast Monthly Visitors | 74,758 - Alexa Ranking. | Page Rank: 3

Who are on the top in the industry, have a look at this !