Let's See How Mobiles Change and Help your Businesses Grow Faster than Ever Before

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Source: How Mobile is Changing Business – Infographic

Beginners Guide to Boost Your Rank in Google

Having a well ranked website is always a plus point for business and other aspects. But gaining a rank in Google is not like an easy job. Now at present only deserving and well reputed website with unique and informative content deserves to be ranked well in Google. This article that I am writing serves the purpose of educating the person own a website but knows nothing or less about process of ranking in Google. The process of ranking well in Google is known as SEO (Search Engine Optimization), lots of things are required to be performed on a website to increase its rank. Basically SEO includes On-page and Off-page optimization both of the aspects plays a very vital role in the performance of website in ranking process and I will take both of them in consideration below.

All of the work that used to be done in previous years to make a website rank well has now been eliminated because Google is getting updated frequently for providing better quality results to its users and compete with other search engines. And still performing black hat techniques on the website can even harm your website and decrease your website importance to rank.

How Google Works?

Before starting and talking about search engine optimization I would like to throw some light on how actually Google works. Google is required to provide most relevant and related search results to its user by crawling, sorting and indexing thousands of similar web pages, it is not an easy task, and to perform this task Google performs various actions which collectively figure out the importance of specific web-page should be come on a certain index. When a user enters search query in search bar and hit search button what actually happens is:-

1. Googlebot :-

googlebot is basically a Google web crawler robot. Actually googlebot requests the Google web servers for the respective web pages then it downloads them and hand over them to Google Indexer for further indexing process.   

2. Google Indexer:-

Googlebot hand over the downloaded pages to Google Indexer. And Google indexer then stores them into Google’s index database for further process. After this stored pages are sorted alphabetically and index them. Now after indexing process Google query process performs the final task to rank every individual pages on a certain place in SERPs(Search Engine Results Pages) listing accordingly to their intelligent algorithm measuring factors (approx. 200 factors in this process to measure or figure out the importance of a webpage should be ranked on a place for a particular search query).

3. Google query processor:-

Google’s query processor is responsible of providing top most relevant and related search to the user. To accomplish this task query processor evaluates and matches the query with related documents or web pages and ranks them on the basis of page authority, domain authority, links and other on-page and off-page factors. In the end this is how results are shown to the user in a perfect sorted manner. All this happens in fractions of seconds and user doesn’t even think about it.

 

Natural and Paid Results:-

Basically Google shows two kinds of search results when anybody types a query in search bar one is known as paid and other one is generic which also known as natural or organic search. Following image will clarify more:-

As shown in image above 1st three searches with color in background and searches on left hand side are paid one which is also marked with boxes, and others are generic or natural below the top three. For the paid one website owner pays Google to keep its website on top and website will be at top most position till owner pays Google which is also known as Google Adwords where they provide full dashboard to the advertisers to keep track their paid searches. And second one which is also known as organic in this part website needs to earn its rank on list, here website is first judged by Google on various aspects and relevant query search. 

Domain Authority and Page Authority:-

Simply domain authority can be described as a prediction about how a website will perform in Google rankings. Domain authority shows domain’s strength and this strength is calculated on various aspects.

Page authority is basically shows the content strength of the page and shows how a particular page will rank in Google rankings.

Basically all of the SEO aspects that we are going to discuss below are only to increase a website’s domain and page authority. 

Following we are providing a video by SEOmoz describing page and domain authority in depth:-

Video:- http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics

Keyword Research :-

The most important part of SEO process where website owner needs to find out and confirm that on those phrases his website must rank well. Actually one must do a proper keyword research before going for SEO process, basically keyword research is a part of On-page Optimization and have a finalize list of keywords will help the owner to focus on only those keywords.

The thing is if you don’t target and specify any keyword for your website and are not likely to rank for anything on Google.

How to do keyword research :- 

Google itself provides a facility where you can check and see which keyword or phrase has been searched more than any other searches (results not more accurate). The service is known as Google Keyword Tool. Following image will make it more clear :-

As above shown with the help of this tool you will be able to capture the exact picture of the phrase on which you are going to focusing on.

Generating Page Titles :-

After the keyword research you are required to utilize that research in the proper manner. We generated page title always add a plus point in your website. 

Let me clear it to you with the help of an example:-

If a user searches for games online then Googlebot will select only those pages containing   games online phrase either in title or description or rest of the content in that respective web-page. The web page with word games next to online will be given more preference than webpage containing games and online both at different places.

 

Enter the researched keyword in title and content to be rank well on the prospective of that phrase. Because Googlebot first crawls and match the entered query with title and description of the page. Basically title of the page helps the Googlebot to know that what the page is about.

Links :-

This is another thing besides keyword research that Google takes into consideration when ranking a webpage. Links can be described as a word or phrase containing a hyperlink to another web page or site. These links are known by Google as a website is referring to another website and the referred website will get profit or a vote. Links must be obtained from high authority websites because Google also considers the referring websites domain and page authority with the relevancy both parties have each other now having more importance and crucial factor in this regard to count high quality Links.

Links count as votes.
Go, get more links for your website!

More links that a website contains higher rank the website gets. 

Link building can be made from some of the areas I use are:-

• News and Media

• Communities

• Blogging

• Articles

• Guest posts

• Q & A

Social media :-

Social Media plays a very important and vital role in website’s ranking process. Social media is a mean where video, text, and images can be published with the interest of gaining more people interaction. Basically social media is a platform where your visitors can interact with you; they can even have the authority to comment and question. More audiences your website have, more trust and value your website will gain. A good social presence can also give a website boost in ranking serps.  You must surely take help of social media for promoting your website. Following are some of the famous channels I use are:-

• Google+ 

• Facebook 

• Twitter 

• Pinterest

• Youtube

• LinkedIn

To rank well in Google one must have to use Google+ in order to promote website because Google gives first preference to websites having Google+. 

In previous times social media was not preferred much but now at present social media is one of the most important aspects of Of-page utilization. Following video will describe the importance of social media:-

Following questions must be answered if you want to rank well for a targeted keyword:-

• Do you have target keyword in page title?
• Do you have target keyword in your content or article?
• Number of links pointing to the page?
• Are links coming from high domain authority websites?
• links should be created naturally with your brand
• the page, you are going to take a link has relevancy with your niche

I hope you understand well in my words. Be in touch , there will be more tips and guidance will be going to publish soon. Don't forget to comment if you like or not or want give back suggestion over the topic. 

How to Increase Businesses with Starting YouTube Videos

Making videos, much like Facebooking, blogging, and tweeting, is not an end but a means. It is a means of communicating with customers and marketing your wares. And it is increasingly a means of promoting yourself more visibly via search engines. On many a Web search, Google will place videos at the top of the results. This is common for many terms, and some have suggested that Web pages that contain embedded videos place higher in Google’s search results.


For the vast majority of businesses, producing and distributing videos is probably not a natural activity. Yet, while calculating the hard ROI of online video is a fool’s errand, the data suggest that video adds real value--and potentially lots of it--because users really do watch the stuff. RevZilla, a small motorcycle gear store in Philadelphia, jumped into YouTube on a whim in 2009; since then, its videos have received over 4.1 million views.

What Kind of Video to Shoot

Once you’ve decided to get your small business into video, what kind of videos should you make? Consumers are interested in the inner workings of corporate America, as TV shows like How It’s Made, Undercover Boss, and Dirty Jobs prove. You may think your business is boring, and it very well may be. But there’s literally nothing that can’t be peeled back, expounded upon, or satirized for entertainment gold. (Consider a long-running sitcom like The Office if you don’t believe me.)

If you’re still having trouble thinking of something, remember that your video doesn’t have to be a true story. For some inspiration, check out Orabrush, which makes tongue cleaners and which has used YouTube to grow into a $10 million business.

The Key: Be Funny

If there’s a single takeaway from most companies’ success with online video, it’s that humor works: Funny videos are the biggest overnight YouTube hits. Consider your own video-viewing and -sharing habits; would you rather share a recorded PowerPoint presentation, or the commercial below, for California taxidermist Chuck Testa?

                               



So, how can you use comedy to promote your presumably serious business? A coffee shop could create a highlight reel of awful open-mic performances, or create a hoax cooking show. A jeweler could make a faux Home Shopping Network segment, complete with callers dialing in. A corporate branding expert could stage a product-name brainstorming skit in a conference room, Mad Men-style. All of these can serve as a call to action to viewers to become a real customer.

Blendtec has made a cottage industry--190 million views and counting--out of grinding up iPhones and other otherwise nonblendable objects. The recent overnight phenomenon Dollar Shave Club, below, matches laugh-out-loud comedy with a compelling business case.

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Of course, you know your customers best, and how far you can push comedy, satire, and self-deprecation. Kick back over pizza with trusted colleagues and brainstorm; the ones that make you laugh most are probably the ones to pursue first.

Or Don’t Be Funny

Okay, maybe you don’t have a knack for humor. Videos don’t have to be funny to be successes. You might have legitimate reasons to explain, soberly, how a product works or to prove your company’s expertise as, perhaps, a first-aid services outfit (where too much humor might be seen as cavalier). Gary Vaynerchuk’s long-running (now inactive) Wine Library TV turned him into a worldwide sensation, despite largely featuring a guy drinking wine in front of a wall.

Making the Video: Think About the Audience

YouTube shows you who's watching.
It’s been said that you don’t choose your audience; your audience chooses you. To some degree that’s true, but you can still guide the kind of viewer that you most want to reach: your ideal customer, naturally. Have a handle on what this customer looks like, demographically speaking, and write down a customer profile: Is she a 29-year-old urban fashionista? A suburban older man facing retirement?

YouTube provides demographics about viewers, so if you find a video that you think would resonate, check out who’s watching it. To reach YouTube Analytics, on any video just click the small graph button to the right of the number of video views. You’ll see when the video has been viewed; where the traffic came from; and the age, gender, and location of the audience. Use this data on your own videos, of course, to confirm whether you are reaching the audience you intended, and to help your next production.



Writing a Script

Once you’ve conceived your video thematically, it’s time for the hardest part: Writing the script. It’s a terrible idea to take a camera and just start shooting, figuring that you’ll edit the footage together into something funny later. The best viral videos are tightly scripted productions that were agonized over until they were perfect. They may come across as spontaneous and improvised, and that’s intentional.

The good news: The best videos are short. Audiences have very limited patience for Web video, so keep yours under 90 seconds long, and the shorter the better. You’ll be able to cut in postproduction, but you’re best off planning a brief video during the writing process.

Shooting a Great Video

Need help shooting your first production? Don’t forget these tips.

First, shoot in high definition, and in widescreen if you can.
As with still photography, lighting is everything. Pay careful attention to the lighting to avoid harsh shadows and dimly lighted environments. Take test shots to get a sense of how the video will look after it's made: What might seem perfectly bright to your eyes often looks impossibly dark on video.
While lighting is everything, sound is everything else. If you can’t afford a boom microphone, try to shoot in otherwise quiet locations, and avoid shooting outdoors on windy days. Your camera’s microphone is just as important as its lens.
Don’t be afraid of multiple takes. Use a real Hollywood-style clapper, if you’d like, to mark, at the beginning of each scene, the chronological number of each take, and have someone on hand to keep notes on which takes worked best to save you time in the editing process.
Shoot with a tripod. If you don’t have to move the camera, don’t.
Leave the zoom lens alone. Zooming in and out a lot is the first sign of an amateur production and a quick way to turn viewers off. If your shot absolutely needs to move, move the camera by physically moving in and out, and leave the zoom lens out of it.
Don’t shoot your video using your phone's camera. Use a real video camera if at all possible.
Edit fast and heavy: Get your video down to the shortest possible length, and cut out every last frame that doesn’t have to be in the finished product. You want your video to move, to be urgent, and to leave your audience with a smile or a laugh, not a sigh that you’ve overstayed your welcome.
Use overlays to add information about your company at the end of the video (or throughout the clip): your website, phone number, email address, or physical address--whatever’s most appropriate for your business. Other than this, ignore all the other “special effects” your editing software or camera may offer.

Polishing Your Video

Once your video’s done, polish it for publication and consumption. First, make sure you have a Channel. All YouTube accounts automatically have a Channel associated with them, which you can customize by clicking the Edit Channel button on your Channel’s home page. Here you can promote a featured video, connect to social networks, and add links to your business’s website. You can get fancy with a corporate logo and custom background, too; the more branding, the better.

When you upload your video, use the same guidelines as you would for creating any page of content on the Web. Thoughtfully use the keywords you want to optimize for, add descriptions, and check your spelling. Don’t spam the fields with excessive keywords, but be savvy about the use of synonyms that searchers might type when searching for content like yours. YouTube suggests popular terms once you start typing inside its search box.

Adding captions or subtitles to your video is a great idea (Google explains how), not just for accessibility for the hearing impaired but for SEO purposes, too. It shouldn’t take more than a few minutes to caption your video if you’ve kept it short.

Also, if you’re making video an ongoing project, invite viewers to subscribe to your Channel. Subscribers get new videos sent directly to their home page, making this one of the best ways to keep fresh content in front of your audience.

Promoting Your Video

Finally, a great video is useless unless you promote it properly, so rally your other social networking connections to get the word out. By now you know the drill: Use Twitter, your Facebook pages, Google+, and even LinkedIn to tell the world to check out your creation. You’ll want to embed videos directly on your own website, too. If you’ve made your video genuinely entertaining (test it out on a few friends), you can try to take it viral through submissions to StumbleUpon, Reddit, Digg, and other social news sites.

If you aren’t getting the eyeballs, you can promote your video with Google AdWords for Video (now being beta-tested and launching to the public this spring). Video ad campaigns work the same way that text ads work, by letting you bid on keywords and pay-per-view. YouTube explains how the system works here and in the video below.

Written By: Christopher Null Source: PCWorld.com

How to Make a Google+ Page for Your Businesses

Google+ has opened the doors for business and brand pages.
In this article I show you how to set up your Google+ page and provide examples.
If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).
Check out the How to Get Started With Google+ for more on personal Google+ profiles.
If you do have a personal profile, here’s how to create a page for your business.
Visit Create a Page on Google+ to begin, and follow the steps below to get started with Google+ pages.

Pick a category

Pick a category for your Google+ page to fall under.

The first step in getting started creating your Google+ page is to choose from the following five main categories.
#1: Local Business or Place
Local Business or Place includes any local business—hotels, restaurants, places, stores or services. If you choose this category, you will be asked for the country in which your business is located and the primary phone number.
If Google finds a matching result in Google Places with your phone number, it will use this information for your Google+ profile. If not, you can add your business info to Google and continue.

Add your local business information to Google+.

#2: Product or Brand
Examples given by Google+ of pages that would fit under Product or Brand include apparel, cars, electronics and financial services.

Add your Product or Brand info and choose the most applicable category.

Here, you would enter your page name and website, and choose an applicable category which includes anything from Aerospace and Defense to a Website, or you can simply choose Brand, Other, Product or Service.
#3: Company, Institution or Organization
The next category, Company, Institution or Organization includes pages for companies, institutions, organizations and non-profits or similar entities. Here you also enter your page name and website, and choose an applicable category with the same options as a Product or Brand page, or you can simply choose Company, Institution, Organization or Other.
#4: Arts, Entertainment or Sports
Pages for movies, TV, music, books, sports and shows are considered a good fit for the Arts, Entertainment or Sports section. Again, you will enter your page name and website, and choose an applicable category—this time with options ranging from Album to Website, or you can simply choose Entertainment, Other or Sports.
#5: Other
If you don’t feel your page fits in any of the above-mentioned categories, you can simply select Other, where you can enter your page name and website without any additional narrowing of category selection.
For pages in any category, you must also choose whether your page’s content is suitable for any Google+ user, users 18 or older, users 21 or older or specifically note that the content will be alcohol-related. Then you will tick boxes to opt-in to updates for Google+ pages and agree to terms and conditions to continue.

Determine the appropriate age group for your page to be visible to based on content.

Be sure to actually check out the Google+ Additional Terms of Service to see their notes on Authority, Access, Content, Data, Contests and Suspension & Termination.

Customize Your Page’s Public Profile

Once you’ve selected your page’s category, you can start customizing your page’s public profile.
#1: Add Your Profile Photo and Tagline
First, you will be asked to add your tagline (the 10 words that best describe your page) and your page’s profile photo.

Add your Google+ page’s tagline and profile photo.

After you have added these items and clicked on Continue, you will be asked to spread the word about your new page through your personal Google+ profile. If you’re not ready yet (which you probably aren’t, since you haven’t completed your profile), click on Finish to be taken to your new page.
#2: Editing Your Page Information
Once you’ve perused your page’s welcome screen, you will want to edit your page’s information. Go to your page’s profile by clicking on the Profile icon at the top, left of the Search Google+ box. Then go to your About tab and Edit Profile.

Edit information for your profile’s About section.

Here you will be able to click on everything from your page name to your links to enter relevant information about your page within Introduction, Hours (for local businesses or places), Website and Contact Info (phone, email, Skype, etc.). Also be sure to enter additional links to your page in the Introduction section using the Link button and under Recommended Links to link to your other social profiles, blog, blog posts and so on. Keep in mind important keywords for your business – if you are a digital marketing agency, be sure to include digital marketing in your profile.
#3: Adding Your Photostrip
Last but not least when it comes to your Google+ page design is filling in your photostrip. These five photos will be displayed underneath your page’s name and tagline.

Add photos that best represent your page in your photostrip beneath your page name and tagline.

It’s similar to the five photos you can have on your Facebook page. While editing your profile, click on the photo area where it says “add photos here” and upload a photo in each of the five photo spots. You can use different photos that represent your business or creatively cut one photo into five pieces and spread it across the area.
Congratulations! Your Google+ Page Is Ready.
Once your profile is ready, you can start posting to your profile by adding status updates, links, photos and videos just like you do on your personal Google+ profile. I would suggest writing a post or two before you use the “Spread the word” option in your right sidebar to announce your page to your personal profile connections.

Following and Engaging With Your Fans

So what’s the difference between a Google+ page and a Facebook page? The big one I’ve noticed so far is the fact that you can follow your page’s fans back and add them to Circles.
To find out who has added your page to their Circle, you can check your Notifications under Stream in the left sidebar. You can also look under your Circles > People who’ve added you area by clicking on the Circles icon.

Follow your Google+ page’s fans by moving them into Circles.

In this screen, you can drag your fans into one or more of the four default circles.

• Team Members—The people you will share the inside scoop with. This could be a great way to share company news with only the people you want to see it.
• VIPs—Your most loyal customers and closest partners.
• Customers—All the people or organizations you want to build deeper relationships with. You could possibly use this Circle to send out special discounts and promotions!
• Following—People you don’t know personally but whose posts you find interesting.

Just as you can with your personal profile, you can also create new Circles.
There are a lot of ways you can successfully use your custom Circles for marketing and messaging, such as creating Circles of fans in a specific location and sharing updates with them about geo-specific offers.
Universities can create Circles for professors, alumni, undergraduate, graduate and prospective students and then share updates with them about news related to their current status with the university. The possibilities are endless.
This also means you can follow your fans’ updates, comment on your fans’ status messages, and +1 their updates as your page. The functionality for a Facebook fan page to interact with a personal profile on Facebook isn’t there, but it is in Google+. Your fans will even see your interaction with their updates in their notifications!

Google+ users will see your page’s interactions with their profiles in their notifications.

This, in my opinion, is going to be a very powerful way for businesses or brands to communicate with their audiences.
For example, if there is a complaint, the Google+ page can reply publicly on their page, and then privately to the Google+ user by sending a status update directly to them. With Facebook pages, the page can only reply on the wall update but not directly communicate with the Facebook user.

Connecting Your Google+ Page to Your Website

You can connect your website to your Google+ page using the Google+ badge configuration tool. Currently only the icons are available, but official badges are coming soon.

Connecting your Google+ page to your website.

Regardless of whether you want to add a badge to your website, you will want to connect your Google+ page to your website simply for the search benefits.
Google+ Direct Connect will allow visitors to find your Google+ page and add it to their Circles, directly from Google search results. To do this, simply add the following code between the <head> </head> tags on your website.
<link href="{plusPageUrl}" rel="publisher" />
Replace {plusPageUrl} with your Google+ page URL. Then visitors will be able to add your Google+ page to Circles simply through their search results.

7 Google+ Page Examples

If you’re in need of some creative inspiration, here are a few established Google+ pages for social media enthusiasts.
#1: Social Media Examiner

Social Media Examiner’s page gains instant popularity on Google+.

A list of great Google+ pages would be incomplete without Social Media Examiner!
#2: Social Media Explorer

Social Media Explorer’s Google+ page uses photostrip images to convey education.

Social Media Explorer‘s page marries its tagline of education and information perfectly with its photostrip images.
#3: Mashable

Mashable was one of the first brands to put its presence on Google+.

Mashable appeared, then shortly disappeared in the early days of Google+, but has once again emerged.
#4: Search Engine Land

Search Engine Land breaks the latest news about Google+.

Although its focus may be search marketing, Search Engine Land also offers extensive social media coverage, especially when Google+ is concerned.
#5: HootSuite

HootSuite uses its Google+ photostrip to represent a worldwide user base.

HootSuite displays its diversity through a variety of expressive icons in the photostrip.
#6: Google+

Google+ positions its page as an authority for its own network.

Another page that is a must-have for any list of Google+ pages is that of Google+ itself.
#7: Twitter

Twitter is just starting up its presence on Google+.

Although it isn’t active yet, Twitter is on the ball by creating a brand page on Google+.

What Are Your Thoughts on Google+ Pages?

Have you begun experimenting with Google+ pages for your website, brand or business? Please let us know your experience so far, additional tips you would like to share with those getting started and the best Google+ pages you’ve seen thus far!
By: Kristi Hines Source: SocialMediaExaminer.com

How to figure out the value of a back link?

Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors which can help. If you know of any other factors, then please share it in the comment section below. Here are my 10 factors:

1. Page Rank of the potential linking page and the linking site.

   Although Page Rank is not the most important factor to consider, i started with PR because it tells a lot about a page. If PR is grayed, then may be the linking page is not in the Google Index, may be it has got some penalty, it may be a brand new page, may be it is not getting any link juice because of some crawling issues or it may be blocked from search engines via robots.txt or meta noindex tag. In either case, it make sense to digg out why the PR is grayed. If it is grayed because of any of the aforesaid -ve SEO issues, then the page is not worth targeting for a back link.

2. Cache Date of the potential linking page

   Through Cache date of the linking page you can find out, how frequently the linking page is crawled and indexed. If cache date is more than 3 months old, then the page is not worth targeting as bots may have stopped crawling the web page.

3. Index Status of the potential linking page

   Use site: command on Google to find out whether the page is in the Google Index or not. If site: command doesn’t return any results, then simply copy and paste the contents of the page in Google search bar. If the page doesn’t come up on SERP for its own contents then it is not in the Google Index and hence not worth targeting.

4. NoIndex, NoFollow Status

   Make sure that the liking page doesn’t contain nofollow and noindex meta robots tag. Also check the robots.txt for any possible blocking of the page from the search engines.

5. Outgoing Links

   Ideally the number of outgoing links (both internal and external) on a webpage should not be more than 30. More the number of outgoing links on a web page, lesser is the value of a link from that page. So if a potential linking page has more than 100 outgoing links, then it is not worth targeting.

6. Back link Analysis

   The links on the potential linking page should be direct and do-follow links. They should not be redirected, JavaScript, short url or no-follow links. Often link builders take only no-follow links into account. JavaScript, short URLs and redirected links are almost as bad as no-follow links in terms of passing link metrix. I used the word ‘almost’ because they do pass some link metrix. But how much they pass which can be considered optimum for improving rankings is still in question. Therefore for the best practice, stick to direct do-follow links.

7. Anchor Text

   Make sure that the anchor text of your back link contain your targeted keywords. Some webmasters won’t let you use your desired anchor text as it reduces the readability of their site and give a bad user experience. Like you submit an article on ‘selecting car insurance companies’ on the linking site and then sign it as ‘Car insurance India’ with a link back to your site. But ‘car insurance india doesn’t make any sense as a stand-alone text (even if you used it between text). So it makes sense to contribute something which can justify the use of your anchor text or use anchor text in an intelligent way like: ‘Zeyx Car Insurance Company of India’.

8. Topical Relevance

   The linking page and the linking site should be on the same/similar topic as the linked to page. If it is not, then the potential linking page won’t pass any topical relevance to your website. It means if your website is on ‘Dogs food’ and you get a link from a ‘cats food’ website, then that link won’t make your website any more relevant for the keyword ‘Dogs food’.

9. Geo-Relevance

   The linking page and the linking site should be relevant to the geo-location your site is targeting. If it is not, then the potential linking page won’t pass any geo-relevance to your website. It means, if your website is targeting ‘new york’ and you get a link from the site which is relevant for ‘los angeles’, then such link won’t make your site any more relevant for the ‘new york’ area.

10. Trust and Authority

    Last but not the least, you need to determine the trust and authority of the linking page and the linking site. You can use ‘open site explorer‘ for this. Through page authority and domain authority you can determine the ranking potential of the linking page and the linking site.
    Source: SEOTakeAways.com