4 Factors That Increase Your Articles Effectiveness

A well-written article can drive significant of targeted traffic to your site. It will catch the eyes and interest of your customers and keep them coming back for more. Here are 4 factors that can affect your article effectiveness.

1- Keywords and Keyword Phrases.
An article must should be centered on one main keyword and keyword phrase. This serves as the main theme of your article.

Besides the main keyword or phrase, there should be 3-5 secondary key-phrases related to the main keywords. This gives your article more room to expand without deviating from the main theme.

For example, if you maintain an auto parts site, you have articles about cars and their parts. The main keyword will probably be ‘auto parts’. The secondary keywords could be ‘cheap auto parts’, ‘original auto parts’ and ‘Honda auto parts’.

2 - Keyword Density
Although this factor has been de-emphasized over the last few years, it can still help your article rank well in the search engines.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. Too high, the article will lose its naturality. Too low, the search engines may ignore it.

A 3-5% density should be good enough. This number is not cast in stone and should be tested.

3 - Good Article Content
Even though keywords are important, you cannot just riddle an article with keywords. They must be reader-friendly. Articles must be able to entertain people as well as provide good and relevant information. Correct spelling and good grammar is also important.

People respond well to figures, facts and statistics. Try to incorporate as many facts as you can in to your article. But do not over do it else your article may become meaningless. It is just a number-filled article that no one understands.

4 – Good resource box with a valid link
If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, remember to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.