Tuesday, February 28, 2012

50 Qualities of the Best Business Blogs in the World

Every day I get emails from all over the world of business owners and marketers asking me one simple question:
“Marcus, will you take a quick look at my blog?”
And to the best of my ability, I always try to take a look. Yes, I’m feeling the time crunch more and more, but I still find so much joy in having someone in Europe put enough trust in a “pool guy from Virginia” to give him or her blogging advice. :-)

Doing It Right

I mention this because over the last 2 years I’ve looked at and analyzed hundreds of business blogs. Some companies were big. Others were small. Some had an army of content producers and curators. Others had an army of one. Some had an unlimited budget for blogging and social media while others couldn’t rub two nickels together. Some sold soap. Other sold jet engines.

Yep, by this point, I’ve seen some of the best, worst, and most diverse the blogosphere has to offer.
This being said, I’m always impressed with businesses doing it right. I love it when success is achieved and when folks are getting positive results through the incredible medium that is blogging.
But results don’t just come naturally. There are certain actions and qualities that one must take in order to rise above the chatter and receive the love from their readers, their industry, and the other master of all—Google.
So that’s what this post is about, 50 of the most essential qualities of some of the greatest business blogs in the world. Here goes…

50 Qualities of the Best Business Blogs in the World

1. They answer the basic consumer questions first and foremost.
2. They don’t suffer from the curse of knowledge.
3. They don’t try to impress readers because they know that happens naturally with great teaching.
4. They don’t brag about themselves, their company, and why they’re so awesome.
5. They are willing to have a conversation below the post (in the comments section) or behind the scenes via email.
6. They don’t waste words, and if they can state it shorter, they do.
7. The owner/CEO of the company is involved and also is a blog contributor.
8. They include at least one image on every post.
9. They make it readable by using short paragraphs, bullets, headers, etc.
10. They include video as much as possible.
11. They address subjects no one else in their industry is willing to address.
12. If they see something wrong in their industry, they tactfully call-out the action, person, or company doing it.
13. They leverage as many employees as they can in the content curation process, and see every member of their staff as a “blog contributor.”
14. They don’t have a bunch of frivolous red tape, filters, and stupid management teams holding up every blog article that’s written.
15. They have thick skin and don’t back down as soon as someone doesn’t like what they have to say.
16. They are very consistent in their writing schedule, and most post at least twice per week.
17. They recognize the importance of great content combined with solid SEO, and don’t turn their back on either one of the two.
18. They don’t like to waste the time of their readers.
19. They never talk about their silly company picnic, employee retreat, etc.
20. They look to shine light on others “doing it right” in their industry.
21. They don’t try to make everyone happy.
22. In fact, they push customers out of the sales funnel as much as they push customers down the sales funnel, all for the pursuit of building the right tribe and creating the right clients.
23. They don’t care about their competitors stealing their “secret sauce” because, well, it’s likely not a secret anyway.
24. Their writing has personality, flair, and passion—the opposite of a college lecture hall.
25. They don’t give a rip about metrics that don’t mean a dang thing…like Klout.
26. They don’t bury their head in the sand when it comes to addressing issues (good, bad, and ugly) their readers are thinking about.
27. They are the best listeners in the world because they understand that listening to customers is all they really need to do in order to have unlimited ideas for blog content.
28. They are master storytellers.
29. They talk about their customers way more than they talk about themselves.
30. They write with passion and clarity.
31. They know their shtick.
32. They’re not afraid to make you laugh or make you cry.
33. They see themselves as “teachers” and “educators.” This is not just a blog thing, it’s a cultural shift within the company.
34. They quickly get rid of employees that don’t share this vision.
35. They see everything their business does, every service it renders, and ever product it carries, as a content opportunity.
36. They stay on the cutting-edge of their industry.
37. They run stories and articles when no one else will…because it’s the right thing to do and they’ve got guts.
38. They know by “giving it away” they will receive way more in the long run than their competitors who hoard information, thought, and industry best-practices.
39. They make the time to blog when there is none.
40. They understand the need for community, but also realize community is nothing unless their business doors are actually open and they’re turning a profit.
41. They invest money into their blogging platform so it doesn’t look cheap.
42. Even though their goal is to educate, they still understand the power of subtle selling, calls-to-action, etc.
43. They focus on numbers that matter the most—visits, leads, and conversions…and not on stats that don’t always equal profits—likes, tweets, shares, etc.
44. They are willing to be imperfect, make mistakes, and learn as they go.
45. They track their blog’s ROI (return on investment) and realize which articles are generating the most revenue and which ones are not.
46. They think wayyyy outside the box.
47. They show gratitude, support, and sincere appreciation to those readers, fans, and other companies that support them.
48. They don’t strive for “awards” or “best-of lists” or anything of that matter, understanding that such accolades will come naturally if they just do their part.
49. They understand complaining for the sake of complaining is a stupid business model and eventually, if done too much, will turn them into “the boy who cried wolf.”
50. They love what they do. They do it well. And they are relentless in their pursuit of excellence.

Your Turn

What’s funny about this list is that even though I’ve listed 50, there are many more I’ve not mentioned, which is why I’d love to know your thoughts. What qualities would you add to the list? Which ones do you disagree with? Which ones have you had the toughest time with?
Written By:
  Source: TheSalesLion.com

Top 15 Most Popular SEO Websites Resources | February 2012

Here are the 15 Most Popular SEO Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.

1 | SEOBook2,191 - eBizMBA Rank | 1,400,000 - Estimated Unique Monthly Visitors | 1,534 - Compete Rank | *4,005* - Quantcast Rank | 1,036 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

2 | SEOMoz
4,693 - eBizMBA Rank | 700,000 - Estimated Unique Monthly Visitors | 2,034 - Compete Rank | *10,100* - Quantcast Rank | 1,946 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

3 | searchengineland
4,746 - eBizMBA Rank | 650,000 - Estimated Unique Monthly Visitors | 2,479 - Compete Rank | 9,274 - Quantcast Rank | 2,485 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

4 | SearchEngineWatch
4,746 - eBizMBA Rank | 645,000 - Estimated Unique Monthly Visitors | 3,479 - Compete Rank | 10,620 - Quantcast Rank | 3,022 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

5 | SearchEngineJournal
6,212 - eBizMBA Rank | 550,000 - Estimated Unique Monthly Visitors | 3,462 - Compete Rank | *11,900* - Quantcast Rank | 3,275 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

6 | SEOChat
6,390 - eBizMBA Rank | 500,000 - Estimated Unique Monthly Visitors | 6,634 - Compete Rank | *10,300* - Quantcast Rank | 2,235 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

7 | MattCutts
7,571 - eBizMBA Rank | 440,000 - Estimated Unique Monthly Visitors | 5,788 - Compete Rank | *12,400* - Quantcast Rank | 4,524 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

8 | SERoundTable
8,703 - eBizMBA Rank | 400,000 - Estimated Unique Monthly Visitors | 6,794 - Compete Rank | *13,500* - Quantcast Rank | 5,815 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

9 | SubmitExpress
8,716 - eBizMBA Rank | 390,000 - Estimated Unique Monthly Visitors | 12,313 - Compete Rank | *11,000* - Quantcast Rank | 2,834 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

10 | SelfSEO
13,054 - eBizMBA Rank | 250,000 - Estimated Unique Monthly Visitors | 18,522 - Compete Rank | *13,000* - Quantcast Rank | 7,640 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

11 | WickedFire
13,680 - eBizMBA Rank | 230,000 - Estimated Unique Monthly Visitors | 25,112 - Compete Rank | *14,080* - Quantcast Rank | 1,846 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

12 | HighRankings
16,563 - eBizMBA Rank | 190,000 - Estimated Unique Monthly Visitors | 21,890 - Compete Rank | *16,000* - Quantcast Rank | 11,798 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

13 | SEO
18,116 - eBizMBA Rank | 150,000 - Estimated Unique Monthly Visitors | 28,787 - Compete Rank | *14,900* - Quantcast Rank | 10,661 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

14 | SeoByTheSea
20,007 - eBizMBA Rank | 115,000 - Estimated Unique Monthly Visitors | *NA* - Compete Rank | *NA* - Quantcast Rank | 20,007 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

15 | SearchEngineGuide
20,719 - eBizMBA Rank | 100,000 - Estimated Unique Monthly Visitors | 27,672 - Compete Rank | 22,358 - Quantcast Rank | 12,126 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

Source: ebizmba.com 

62 SEO Tips to the definitive link building campaign to get rank in SERPs

Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
Search on Google with one of your most popular keywords and you'll likely find millions of results. How does Google decide who comes first? And how can you persuade Google to give you a higher ranking in the results?
Search Google with office furniture, for example (see image below), and there 120 million sites in the results. How do you beat over 120 million other websites?|


office furniture search


You've got to work on two main areas - the keywords you use on your own web pages (on-page SEO) and the links on external websites that point to yours (link building).
On-page factors are easy to manipulate and therefore search engines don't base their algorithms on them alone. They look for more information in the links that point to your website. These are much more difficult to manipulate and so are given precedence in search engine algorithms.
So successful SEO soon requires successful link building. That can be a daunting task and it's why we've written this book.
Good content, an understanding of your online community and knowing how to get external sites to link to yours are all needed to build quality links over time.
This is entirely possible no matter what your level of experience - just approach the job systematically and give it sufficient time and you'll soon be getting quality backlinks without even asking for them.
Here we'll take you through 62 steps of the following seven stages of the definitive link building campaign:
1) Strategy
2) Management & metrics
3) Networking & prospect hunting
4) Content creation
5) Promotion
6) Debrief
7) Repeat
We'll then give you a link to a spreadsheet containing a checklist you can use for your own link building campaigns.
You'll find more how-to detail on practical link building in Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, by Ken McGaffin and Mark Nunney.

Stage 1. Strategy

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat". Sun Tzu.
It's best to know where you're going before you start your journey.
SEO translates your company and marketing strategies into target markets and matching keyword niches.
1) Choose target keywords. For SEO, this means you must decide which keywords you are targeting. And you must include those keywords in the link text of internal and external (from other sites) links.
2) Group your target keywords into market sectors. So, for example, if your website is an online garden center you might categorize your keywords into groups, including the following:
seeds
plants
garden furniture
water features
barbecues
• etc, etc...
3) Focus your link building work on each market sector in turn, eg barbecues, water features. For each of those, you might further refine your target keywords into keyword niches, eg for barbecues, this could include:
gas barbecues
charcoal barbecues
portable barbecues
barbecue accessories
• etc, etc...
A keyword niche is all keywords containing a seed keyword, eg the gas barbecues keyword niche includes camping gas barbecues and natural gas barbecues.
4) Infuse all your link building and promotion with your brand name. Eg, if you have any influence over link text then don’t just use gas barbecues, use (if ‘Barbilicious’ is your brand name) Barbilicious gas barbecues.
If you are launching a new design line called, say ‘Vintage Chic’, call it (if ‘MyBrand’ is your brand name) ‘MyBrand Vintage Chic’.
There's much more on link building strategy in Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, by Ken McGaffin and Mark Nunney.

Stage 2. Management & metrics

To be successful, any project needs to know who does what, when, who is in charge, what's being measured and how. Let's break that down. Before you start, make sure you have answers to these questions:
5) Decide who will do what and how? Who blogs? Who tweets? Who comments? What's your company's social media policy? What software will be used? What account will be used for sending and receiving emails from bloggers? How will records of (and contact with) link prospects be kept and accessed?
6) Make sure you've got a clear decision-making process You might be going into new territory for your company. Is blogging the PR department's brief or the online marketing department's? (We've seen SEO under one and blogging under another). How will options be discussed and decisions reached? If these issues aren't sorted out then you can be paralyzed (and it's why big companies often are).
7) Ensure you can make rapid changes to your site Sounds simple enough but it often isn't. With one client, to get a blog post live, we had to: write it, get it approved by a PR company and then a government department - the process took up to a week and at times a post would come back unfit for purpose and too late to be worth publishing!
8) Decide what metrics to use, eg inbound links, traffic, SERPs ranks, mentions, email recruits, feed subscriptions, sales. As well as total links, you might count links containing target keywords in their link text.
Be aware that there are many factors outside your control - you might get lucky and deserve no credit for good results; and you might have the best link building campaign ever but fail for other reasons.
Metrics are there to help you - of course you need results but concentrate more on how you do things (your method, your process - this is what this book is for) and results will be more to do with your considered actions than luck.
9) Choose your monitoring tools. You can count links with Google Analytics, Google Webmaster and Wordtracker Link Builder.
I recommend using Link Builder because:
• It uses the Majestic SEO crawl of the internet which is as big as almost any search engine’s but without their filters (ie, you can see the lot).
• You can see your competitors’ inbound links and your own with one ‘click’.
• You not only see inbound link counts but also a breakdown of those links into different types like blogs, directories, media and social.
• Everything is displayed in attractive, easy-to-read graphs.
• Er, I managed much of its redesign with my link building partner Ken McGaffin.
It's now time to get out into the community...
There's much more practical advice on planning and managing link building campaigns in Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response.

Stage 3. Networking & prospect hunting

Find and explore your target market’s online community. Make friends there and build lists of link prospects.
There are many opportunities for this as we show below. But you must always record your prospects' details either in a spreadsheet like this, a bespoke contact management tool or specialist link building software like Wordtracker Link Builder.
10) Check your own site's inbound links and referrers. Use your site's analytics, Google Webmaster Tools and Wordtracker Link Builder.
301 redirect any 404s you find whilst there.
11) Find relevant blogs. Study, start commenting when confident, don't mention your own products at first.
12) Monitor news sites. Make sure you know what's going on. Comment, be supportive and helpful, make friends.
13) Build press lists. Contact journalists, make yourself available as an expert - show your pedigree.
14) Join forums. Register, use your signature, be more helpful than promotional, earn community trust.
15) Look for specialist sites that accept article submissions. Contact any specialist sites and bloggers and ask if they want guest content written by you.
16) Take part in specialist social sites. egister, help, etc. Here’s a list of 193 of them.
17) Look for specialist groups on big social sites. On Facebook, StumbleUpon and Twitter, search for groups and lists
18) Look for local sites and small news sites. Make contact, offer help, stories and content.
19) Join trade associations and chambers of commerce. Be active, look for contacts and linking opportunities. They are there to help and that includes mentions and links.
20) Look for relevant libraries. Great resources for communities and quality links.
21) Approach your suppliers. They have websites, right?
22) Watch competing websites. Study inbound links, press releases, successful content and tactics.
23) Find directories. Consider becoming a directory editor. Don't submit your own site until it's established.
To help find all the above:
24) Enter your targets keyword into Link Builder. One search with a target keyword on Wordtracker Link Builder will find the inbound linking sites to the top 10 sites on Google for that keyword. Those inbound links are all link prospects. They are organized into different types of sites that can be used for different linking strategies including blogs, directories, social, news, business and jobs.
25) Do regular searches with your target keywords to find all of the above. Start with a systematic search.
26) Search with advanced queries. For example, try the following …
Find pages with your keyword on them and “submit url” contained within the anchor text of links pointing to them (in other words, find sites about that keyword who accept submissions):
keyword inanchor:"submit url"
Find pages that link to competitor1 and competitor2 but not your site:
linkdomain:competitor1.com; linkdomain:competitor2.com; -linkdomain:yoursite.com
For more advanced Google queries, aka 'search operators', See GoogleGuide.
27) Read all you can on the quality sites you find. Follow links to the websites they mention. Wander around and see what and who is in the community. What do people like and dislike? What do they get passionate about? Always be looking for link prospects and ideas.
Learn how to find more link prospects in Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response.

Stage 4. Content creation

Quality content is essential for natural link building and is a constant theme of Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response. This is because the most important factor in getting links without asking is creating something worth linking too. The list below takes you through some of your options for creating link-worthy content:
28) Always be looking for spectacular content. It can turbo charge your link building. But even in competitive markets, a solid, consistent approach will bring rewards over time.
29) Make the most of the content you already have Is it link-worthy? Can it be made so? In some recent work for a national retailer, after some digging around I found gold - a large collection of quality how-to content stuffed away in PDF format in a hidden corner of an old website.
30) Publish industry news (one-offs or regular). Industries have industry websites and they want industry news. Provide a regular supply, use target keywords in your headlines and you'll get links from pages relevant to your content (good) using your target keywords (perfect).
31) Don't ignore national media news (one-offs or regular). National news is a tougher nut to crack but be persistent and you can get results.
32) Customize your news for regional media (one-offs or regular). Regional news is easier to get coverage and links from. The obvious technique is to give your news stories a regional angle.
33) Ask target bloggers/experts to comment on an article when writing it. Once you've earned a reputation, you can post whole articles with no more than other experts' opinions.
34) Interview key industry personalities. If an expert is speaking at a conference or writing regular blog posts then they want publicity and coverage. Offer it and they will speak to you. Make the interview interesting and others will link to you.
35) Review other sites and resources. You review, they link. You might make friends at the same time too.
36) Link to any reviews of your own site. They review, you review their reviews. Do you have any product you can send for review? If you are a service and you have spare capacity then work for free and for the publicity.
37) Learn how to produce videos. All above in video format. Pretty much all mentioned content ideas here can be in video format or accompanied by videos.
38) Publish photos. People love photographs and will link to them. Social sites like StumbleUpon and Digg love collections of stunning and interesting photographs. Many photographs on sites like Flickr can be reused for free.
39) Publish infographics. Not cheap or quick to make but they can make a dull or hard to understand subject appealing.
40) Conduct surveys or polls (for stories and PR). Surveys are great for market research and improving your products; and provide stories that news sites and blogs love to link to.
41) Run competitions and giveaways. It's easy for a competition to be ignored, so make it interesting and make it simple to understand and enter.
41) Create free widgets and tools. Some sites create almost useless tools just to get the links from sites that list free tools. Far better to make a genuinely useful free tool that keeps on giving value to users and links to you.
43) Publish free downloadable guides and whitepapers. Take some content, wrap it up into a PDF and you have yourself a 'free guide'.
44) Collect and publish case studies. Readers want specific content - examples. Case studies are detailed examples.
45) Create lists. Collections of useful stuff like lists, top tips, how-tos, 10 best, 10 worst, etc are really link-worthy. Want some ideas? Search for 10 best and 10 worst then adapt and 'switch' (ie, rewrite) the best content to your market.
Find more content ideas for link building in Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response.

Stage 5. Promotion

So you know why you're building links (your strategy); which keywords you're targeting; you've researched and established yourself in your market's online community; and are creating quality content. Now what? You've got to let people know, of course.
It's time to promote and here's a detailed list of methods for you to consider:
46) Create RSS feeds. Try registering with Feedburner.
47) Publish newsletters. Recruit site visitors to your free benefit-packed newsletter and you are building an emailing list. Use your newsletter to promote your content.
48) Post on your site/blog. You’re doing that anyway, of course. But it’s amazing what people forget if it’s not on a checklist.
49) Submit content to generic social sites, eg Twitter, LinkedIn, Facebook, StumbleUpon, Digg and now Google+.
50) Submit to your specialist social networking sites.
51) Contact your specialist contacts with email, direct tweets and even telephone.
52) Contact journalists you know personally. Don't just issue press releases - get to know them, chat and build trust.
53) Buy and use a list of relevant journalists' details and get to know them.
54) Contribute with guest posts and articles on specialist blogs and sites.
55) Issue press releases to online and offline specialist distributors (like PRWeb and Press Dispensary).
56) Submit to site-of-the-day sites.
57) Consider Eric Ward's URLwire - it's a paid-for service but is top quality.
58) Buy PageRank links (or not), ie links without the nofollow tag, if you want to take the risk - but we don't recommend it.
59) Buy promotional links (adverts) on generic sites like StumbleUpon and Facebook; specialist sites; and Pay Per Click (PPC). The links won’t directly help your SEO but others might share your content and those links will.
If your content is good and your network strong then you will get links from your immediate contacts. Then their readers and others will find your site, visit and perhaps link to it.
You'll be getting links without asking. Success.
Master the craft of building links without asking in Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response.

Stage 6. Debrief & repeat

We recommend that you have separate link building campaigns for each of your target market sectors. Work on one campaign after the other but try to overlap each a bit so that search engines don't see too many surges of similar links at one time.
As each campaign comes to an 'end' with your team and (if relevant) client, you should review your strategy, tactics and execution to find lessons to learn and changes to make. Consider the following:
60) Improve your strategy. Are you targeting the right keywords?
61) Build on your tactics. Are your chosen methods the right ones?
62) Streamline your systems. Were you able to get done what you wanted done? If not how can that change?
Then move on to the next market sector.

Stage 7. Link building checklist

You'll find a checklist you can use for your own definitive link building campaign in a spreadsheet here. Download or copy it and use it for each of your target market sectors and keyword niches.
Let us know about any tactics and techniques you think we should add. Just add a comment at the bottom of the page.
Source: WordTracker.com

21 Essential Tips & Points that works right SEO or web marketing

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process.
SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient.
SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company.
It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO.
If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start.
You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site.
I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page.
Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs.
Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project.
If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account.
Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page.
The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first.
Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content.
This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally.
Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently.
Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely.
Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs.
Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely.
If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee.
Source: SearchEngineLand.com

4 Factors That Increase Your Articles Effectiveness

A well-written article can drive significant of targeted traffic to your site. It will catch the eyes and interest of your customers and keep them coming back for more. Here are 4 factors that can affect your article effectiveness.

1- Keywords and Keyword Phrases.
An article must should be centered on one main keyword and keyword phrase. This serves as the main theme of your article.

Besides the main keyword or phrase, there should be 3-5 secondary key-phrases related to the main keywords. This gives your article more room to expand without deviating from the main theme.

For example, if you maintain an auto parts site, you have articles about cars and their parts. The main keyword will probably be ‘auto parts’. The secondary keywords could be ‘cheap auto parts’, ‘original auto parts’ and ‘Honda auto parts’.

2 - Keyword Density
Although this factor has been de-emphasized over the last few years, it can still help your article rank well in the search engines.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. Too high, the article will lose its naturality. Too low, the search engines may ignore it.

A 3-5% density should be good enough. This number is not cast in stone and should be tested.

3 - Good Article Content
Even though keywords are important, you cannot just riddle an article with keywords. They must be reader-friendly. Articles must be able to entertain people as well as provide good and relevant information. Correct spelling and good grammar is also important.

People respond well to figures, facts and statistics. Try to incorporate as many facts as you can in to your article. But do not over do it else your article may become meaningless. It is just a number-filled article that no one understands.

4 – Good resource box with a valid link
If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, remember to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

8 SEO buzz tips that boost your Business Website

SEO is the term search engine optimization, which helps to build your website according to search engine algorithm that works easy to promote your business website and providing better searching index. There are eight points written below which you can take knowledge what tips or suggestions we should take in our site to promote over the world SERPs or Internet. 

1. Write great content

Just write some great content naturally in Microsoft Word, don’t worry about keywords or anything like that. A good website should have upwords of ten pages each page should have at least 150 words but preferably 400-600.

2. Keywords

Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google AdWords Keyword Tool. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1,h2 and h3 headings and throughout the page content. Don’t overcrowded the page with too high a keyword density and there is no need to start counting the number of keywords in your content just have them wherever it makes sense.

3. Internal links

Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimzation.

4. Incoming links

Search engine optimization is now a popularity contest because Google have changed their algarythem(the way they search and rank web pages). They changed this because people were abusing their search engine by packing their websites with keywords or doing link swaps(linking to another person’s website and them linking back). Although these are perfectly legal they weren’t bringing up the best results for searchers. So now the most important part of SEO is imbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control. One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites.
       Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.

5. Create and submit a site map

When you have built your site and are happy with your content you need to create a site map as it helps the search engines crawl through your site. Here’s an example of a site map, if you are using Microsoft Web Expression then simply use a template and your site map page will be there for you if you aren’t using Web Expression then head over to gsitecrawler to create a free site map. Once you have created your site map then you need to submit it to Google manually you will also need to submit it to the other search engines just search for the search engines webmaster tools.

6. Meta tags and headings

Every page needs it’s own title meta tag e.g. The title of the page, lots of keywords the page also needs a keyword tag e.g. meta name=”Keywords” content=”all the keywords you want the page to rank high for with the most important ones first”> and a meta decripton tag meta name=”Description” content=”This webs page explains how to rank higher in the search engines”> All pages also need h1,h2 and h3 headings these are the headings in bold on a web page not only do they look good to visiters they are crucially important to the seach engines all headings must contain keywords but remeber they need to be readable to the visiter. H1 headings are the larhest and are found at the top of the page.

7. Name your pages

You need to name your pages using keywords e.g. “www.websitename.com/keyword” as opposed to “www.websitename.com/book.html?isbn=9781590592045.”

8. Get Indexed

To come up number one on Google you have to be registered on Google or the other search engines. When you are happy with your SEO submit your site to Google in webmaster tools, and last thing to must give back feedback of this article!

On-Page Optimization makes the perfect Keyword Targeting site rank

How Do I Build the Perfectly Optimized Page?

If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I'm going to share our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience. As with all things SEO, we recommend constant testing and refinement, though this knowledge can help you kick-start the process.

The Percectly Optimized, Keyword Targeted Page

HTML Head Tags

  • Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s). In our correlation data studies, the following graph emerged:

    Importance of Query in Title
    Clearly, using the keyword term/phrase as the very first words in the page title has the highest correlation with high rankings, and subsequent positions correlate nearly flawlessly to lower rankings.
  • Meta Description - although not used for "rankings" by any of the major engines, the meta description is an important place to use the target term/phrase due to the "bolding" that occurs in the visual snippet of the search results. Usage has also been shown to help boost click-through rate, thus increasing the traffic derived from any ranking position.
  • Meta Keywords - Yahoo! is unique among the search engines in recording and utilizing the meta keyword tag for discovery, though not technically for rankings. However, with Microsoft's Bing set to take over Yahoo! Search, the last remaining reason to employ the tag is now gone. That, combined with the danger of using keywords there for competitive research means that at SEOmoz, we never recommend employing the tag.
  • Meta Robots - although not necessary, this tag should be sure NOT to contain any directives that could potentially disallow access by the engines.
  • Rel="Canonical" - the larger and more complex a site (and the larger/more complex the organization working on it), the more we advise employing the canonical URL tag to prevent any potential duplicates or unintentional, appended URL strings from creating a problem for the engines and splitting up potential link juice.
  • Other Meta Tags - meta tags like those offered by the DCMI or FGDC seem compelling, but currently provide no benefit for SEO with the major engines and thus, add unnecessary complexity and download time.

URL

  • Length - Shorter URLs appear to perform better in the search results and are more likely to be copied/pasted by other sites, shared and linked-to.
  • Keyword Location - The closer the targeted keyword(s) are to the domain name, the better. Thus, site.com/keyword outperforms site.com/folder/subfolder/keyword and is the most recommended method of optimization (though this is certainly not a massive rankings benefit)
  • Subdomains vs. Pages - As we've talked about previously on the blog, despite the slight URL benefit that subdomains keyword usage has over subfolders or pages, the engines' link popularity assignment algorithms tilt the balance in favor of subfolders/pages rather than subdomains.
  • Word Separators - Hyphens are still the king of keyword separators in URLs, and despite promises that underscores will be given equal credit, the inconsistency with other methods make the hyphen a clear choice. NOTE: This should not apply to root domain names, where separating words with hyphens is almost never recommended (e.g. pinkgrapefruit.com is a far better choice than pink-grapefruit.com).

Body Tags

  • Number of Keyword Repetitions - It's impossible to pinpoint the exact, optimal number of times to employ a keyword term/phrase on the page, but this simple rule has served us well for a long time - "2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy." The added benefit of another instance of a term is so miniscule that it seems unwise to ever be aggressive with this metric.
  • Keyword Density - A complete myth as an algorithmic component, keyword density nonetheless pervades even very sharp SEO minds. While it's true that more usage of a keyword term/phrase can potentially improve targeting/ranking, there's no doubt that keyword density has never been the formula by which this relevance was measured.
  • Keyword Usage Variations - Long suspected to influence search engine rankings (though never studied in a depth of detail that's convincing to me), the theory that varied keyword usage throughout a page can help with content optimization and optimization nevertheless is worth a small amount of effort. We recommend employing at least one or two variations of a term and potentially splitting up keyword phrases and using them in body copy as well or instead.
  • H1 Headline - The H1 tag has long been thought to have great importance in on-page optimization. Recent correlation data from our studies, however, has shown that it has a very low correlation with high rankings (close to zero, in fact). While this is compelling evidence, correlation is not causation and for semantic and SEO reasons, we still advise proper use of the H1 tag as the headline of the page and, preferrably, employment of the targeted keyword term/phrase.
  • H2/H3/H4/Hx - Even lower in importance than the H1, our recommendation is to apply only if required. These tags appears to carry little to no SEO value.
  • Alt Attribute - Surprisingly, the alt attribute, long thought to carry little SEO weight, was shown to have quite a robust correlation with high rankings in our studies. Thus, we strongly advise the use of a graphic image/photo/illustration on important keyword-targeted pages with the term/phrase employed in the alt attribute of the img tag.
  • Image Filename - Since image traffic can be a substantive source of visits and image filenames appear to be valuable for this as well as natural web search, we suggest using the keyword term/phrase as the name of the image file employed on the page.
  • Bold/Strong - Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight, and thus it's suggested as a best practice to use the targeted term/phrase at least once in bold, though a very minor one.
  • Italtic/Emphasized - Surprisingly, italic/emphasized text appears to have a similar to slightly higher correlation with high rankings than bold/strong and thus, we suggest its use on the targeted keyword term/phrase in the text.
  • Internal Link Anchors - No testing has yet found that internal anchors are picked up/counted by the engines.
  • HTML Comments - As above, it appears the engines ignore text in comments.

Internal Links & Location in Site Architecture

  • Click-Depth - Our general recommendation is that the more competitive and challenging a keyword term/phrase is to rank for, the higher it should be in a site's internal architecture (and thus, the fewer clicks from the home page it should take to reach that URL).
  • Number/Percentage of Internal Links - More linked-to pages tend to higher rankings and thus, for competitive terms, it may help to link to these pages from a greater number/percentage of pages on a site.
  • Links in Content vs. Permanent Navigation - It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration. Thus, employing links to pages in the Wikipedia-style (in the body content of a piece) rather than in permanent navigation may potentially provide some benefit. Don't forget, however, that Google only counts the first link to a page that they see in the HTML
  • Link Location in Sidebars & Footers - Recent patent applications, search papers and experience from inside SEOmoz and many practitioners externally suggests that Google may be strongly discounting links placed in the footer, and, to a lesser degree, in the sidebar(s) of pages. Thus, if you're employing a link in permanent navigation, it may pay to use the top navigation (above the content) for SEO purposes.

Page Architecture

  • Keyword Location - We advise that important keywords should, preferably, be featured in the first few words (50-100, but hopefully even sooner) of a page's text content. The engines do appear to have some preference for pages that employ keywords sooner, rather than later, in the text.
  • Content Structure - Some practitioners swear by the use of particular content formats (introduction, body, examples, conclusion OR the journalistic style of narrative, data, conclusion, parable) for SEO, but we haven't seen any formal data suggesting these are valuable for higher rankings and thus feel that whatever works best for the content and the visitors is likely ideal.

Why Don't We Always Obey These Rules?

That answer is relatively easy. The truth is that in the process of producing great web content, we sometimes forget, sometimes ignore and sometimes intentionally disobey the best practices laid out above. On-page optimization, while certainly important, is only one piece of a larger rankings puzzle:
Google's Ranking Algorithm Components
(FYI - The new ranking factors survey data is set to release very, very soon)
It most certainly pays to get the on-page, keyword-targeting pieces right, but on-page SEO, in my opinion, follows the 80/20 rule very closely. If you get the top 20% of the most important pieces (titles, URLs, internal links) from the list above right, you'll get 80% (maybe more) of the value possible in the on-page equation.

Best Practices for Ranking #1

Curiously, though perhaps not entirely surprisingly to experienced SEOs, the truth is that on-page optimization doesn't necessarily rank first in the quest for top rankings. In fact, a list that walks through the process of actually getting that first position would look something more like:
  1. Accessibility - content engines can't see or access cannot even be indexed; thus crawl-ability is foremost on this list.
  2. Content - you need to have compelling, high quality material that not only attracts interest, but compels visitors to share the information. Virality of content is possibly the most important/valuable factor in the ranking equation because it will produce the highest link conversion rate (the ratio of those who visit to those who link after viewing).
  3. Basic On-Page Elements - getting the keyword targeting right in the most important elements (titles, URLs, internal links) provides a big boost in the potential ability of a page to perform well.
  4. User Experience - the usability, user interface and overall experience provided by a website strongly influences the links and citations it earns as well as the conversion rate and browse rate of the traffic that visits.
  5. Marketing - I like to say that "great content is no substitute for great marketing." A terrific marketing machine or powerful campaign has the power to attract far more links than content may "deserve," and though this might seem unfair, it's a principle on which all of capitalism has functioned for the last few hundred years. Spreading the word is often just as important (or more so) than being right, being honest or being valuable (just look at the political spectrum).
  6. Advanced/Thorough On-Page Optimization - applying all of the above with careful attention to detail certainly isn't useless, but it is, for better or worse, at the bottom of this list for a reason; in our experience, it doesn't add as much value as the other techniques described.
As always, I'm looking forward to hearing your thoughts and experiences about the specific recommendations above and the general concept of the "perfectly" optimized page.
Source: SeoMoz.org

Monday, February 27, 2012

Onpage Optimization Factors - Every SEO should know . .

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:

   1. 
URL Naming:
      If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
   2. Title Tag:
      Title tag, the first words that you place your keywords Place and after using the word can attract visitors
   3.
Meta Description:
      Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
   4.
Meta Keywords:
      Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
   5. Use Alt Text for Image Optimization:
      Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
   6. Static URL:
      Remember that all of your important pages should be short and static URLs.
   7. Use Headings:
      H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
   8. Valid HTML:
      Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
   9. Robot. Txt:
      Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
  10. Sitemap XML:
      Create your XML Sitemap XML Sitemap using search engines crawl your pages.
  11. Keep Your Body Text To Read
      Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
  12. Internal Link
      Internal link between the construction related posts

Don't forget to comment or let me know if something
is missing for updation!

Web Types Error like: 404 - page not found

Whenever you or someone visiting websites or look for to open right one page for their use. If there you wil find such type "Error 404" then you should know about this what it means to say the visitors  . . . The following i have written some information of different types of Error :

What is Error 400?
Error 400: Bad Request means; the request is incorrect.

What is Error 401?
Error 401: Unauthorized means; the client does not have the required privileges to access the site.

What is Error 403?
Error 403: Forbidden means; the request is forbidden. You don't have an access to enter the site.

What is Error 404?
Error 404: Not Found means; the requested resource no longer exists or has been moved, or the address may be misspelled.

What is Error 503?
Error 503: Service Unavailable means; the server took too long to answer and the connection timed out.

What is Error 501?
Error 501: Not Implemented means; the server does not support the service type or the called protocol.

What is Encryption?
Encryption is the coding or scrambling of information so that it can only be decoded and read by someone who has the correct decoding key. Encryption is used in secure Web sites as well as other mediums of data transfer. If a third party were to intercept the information you sent via an encrypted connection, they would not be able to read it. So if you are sending a message over the office network to your co-worker about how much you hate your job, your boss, and the whole dang company, it would be a good idea to make sure that you send it over an encrypted line.

If there is anyone missed, please let me know down by commenting to update it !

8 Simple & Easy ways to make Google love your website

But before you get any wrong ideas..What does it mean to say “Google loves my site”. It could mean different things to different people but when it comes to Search Engine Optimization (which is what I’m trying to explain here), it means that your website is in the good books of Google, it is seen as an authority on the topic you’re on, and its trustworthy.

To be honest with you, being Google’s friend (or trying to be one) isn’t everything. In fact, it isn’t important at all. 

What’s more important, is being seen as an authority on your topic by users or your readers.
This is in fact a tricky situation. Can you be friends with both Google and users ? Would, trying to be friendly with Google, piss off your readers ? More questions than answers right ? Well, here are some possible solutions.

1. Forget about Google completely. Yes, just ignore them.
And it will work. Getting obsessive about Google and search engine traffic will only make you waste your time thinking about what you “could do”, rather than actually doing it. And Google generally likes websites that are not-so-obsessive about them, and doesn’t try too hard to impress them.

2. Don’t memorize SEO formulas, instead think about the guy in front of the monitor, looking at your site.
SEO formulas come and go, and its hard to keep up with them, and believe me, if you thought only guys who memorize them are successful, you’re wrong. Successful are those, who’re friends with the readers and not the bots.

3. Build a healthy backend structure, that’s clutter free and accessible by all – easily.
But don’t get me wrong. By ignoring Google, I didn’t mean that you shouldn’t be bothered at all. All you have to do is make sure you have a good, healthy, sound backend structure. Its like having a nice home. 

4. Try accessing your site from everywhere possible – kiosks, iPhone, Xbox browsers…
Friends and readers come from everywhere, right ? Simulate it. Try visiting your site from different places, devices and see if it appears the same to all. Ideally, it should.

5. Even if you haven’t built a subscriber base yet, assume you have a huge one, and write for them frequently.
So, what are you waiting for ? If you already had a huge reader base, who’s worried about anything, leave alone Google. So until you reach that tipping point, behave as if you are popular and you are writing the content for millions to read, daily.

6. Ask a friend/family member if they like what you wrote.
If they don’t, then its very likely that Google too won’t. So try to make your site friendly as possible to everyone, yes including your tech savvy granny.

7. Promise yourself that you won’t write stale content.
Its easy to write what’s been written over and over again right ? Or to copy paste from somewhere else. The reality is that by doing so, you’re smoking your site to slow death. You don’t like to see the same news on TV, over and over. You skip channels, right ? Don’t let you readers hit the back button.

8. Either make a site as exclusive as Wikipedia, or be cool and make lot of friends.
Being like Wikipedia is being like God on the internet (apart from the fact that everyone can edit you). So you either write exclusive content nobody knows about yet, like what’s inside the Bermuda triangle or be genuinely interesting, share your knowledge, be fun loving and make a lot of friends. Google like influential websites with lot of references.

So there you go, silly it may sound but I’m damn serious about those points. The interesting fact is that, most of the times, when you try too hard at something, it shows and doesn’t come out good. So when you’re trying to be friends with Google, trying too hard with it isn’t the right way to. Just be cool, and try and do other things that might gather you a lot of friends, when you have lot of friends and references, Google can’t possibly ignore you, can it ?