21 Essential Tips & Points that works right SEO or web marketing

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee.
Source: SearchEngineLand.com

4 Factors That Increase Your Articles Effectiveness

A well-written article can drive significant of targeted traffic to your site. It will catch the eyes and interest of your customers and keep them coming back for more. Here are 4 factors that can affect your article effectiveness.

1- Keywords and Keyword Phrases.
An article must should be centered on one main keyword and keyword phrase. This serves as the main theme of your article.

Besides the main keyword or phrase, there should be 3-5 secondary key-phrases related to the main keywords. This gives your article more room to expand without deviating from the main theme.

For example, if you maintain an auto parts site, you have articles about cars and their parts. The main keyword will probably be ‘auto parts’. The secondary keywords could be ‘cheap auto parts’, ‘original auto parts’ and ‘Honda auto parts’.

2 - Keyword Density
Although this factor has been de-emphasized over the last few years, it can still help your article rank well in the search engines.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. Too high, the article will lose its naturality. Too low, the search engines may ignore it.

A 3-5% density should be good enough. This number is not cast in stone and should be tested.

3 - Good Article Content
Even though keywords are important, you cannot just riddle an article with keywords. They must be reader-friendly. Articles must be able to entertain people as well as provide good and relevant information. Correct spelling and good grammar is also important.

People respond well to figures, facts and statistics. Try to incorporate as many facts as you can in to your article. But do not over do it else your article may become meaningless. It is just a number-filled article that no one understands.

4 – Good resource box with a valid link
If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, remember to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

8 SEO buzz tips that boost your Business Website

SEO is the term search engine optimization, which helps to build your website according to search engine algorithm that works easy to promote your business website and providing better searching index. There are eight points written below which you can take knowledge what tips or suggestions we should take in our site to promote over the world SERPs or Internet. 

1. Write great content
Just write some great content naturally in Microsoft Word, don’t worry about keywords or anything like that. A good website should have upwords of ten pages each page should have at least 150 words but preferably 400-600.

2. Keywords
Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google AdWords Keyword Tool. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1,h2 and h3 headings and throughout the page content. Don’t overcrowded the page with too high a keyword density and there is no need to start counting the number of keywords in your content just have them wherever it makes sense.

3. Internal links
Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimzation.

4. Incoming links
Search engine optimization is now a popularity contest because Google have changed their algarythem(the way they search and rank web pages). They changed this because people were abusing their search engine by packing their websites with keywords or doing link swaps(linking to another person’s website and them linking back). Although these are perfectly legal they weren’t bringing up the best results for searchers. So now the most important part of SEO is imbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control. One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites.
       Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.

5. Create and submit a site map
When you have built your site and are happy with your content you need to create a site map as it helps the search engines crawl through your site. Here’s an example of a site map, if you are using Microsoft Web Expression then simply use a template and your site map page will be there for you if you aren’t using Web Expression then head over to gsitecrawler to create a free site map. Once you have created your site map then you need to submit it to Google manually you will also need to submit it to the other search engines just search for the search engines webmaster tools.

6. Meta tags and headings
Every page needs it’s own title meta tag e.g. The title of the page, lots of keywords the page also needs a keyword tag e.g. meta name=”Keywords” content=”all the keywords you want the page to rank high for with the most important ones first”> and a meta decripton tag meta name=”Description” content=”This webs page explains how to rank higher in the search engines”> All pages also need h1,h2 and h3 headings these are the headings in bold on a web page not only do they look good to visiters they are crucially important to the seach engines all headings must contain keywords but remeber they need to be readable to the visiter. H1 headings are the larhest and are found at the top of the page.

7. Name your pages
You need to name your pages using keywords e.g. “www.websitename.com/keyword” as opposed to “www.websitename.com/book.html?isbn=9781590592045.”

8. Get Indexed
To come up number one on Google you have to be registered on Google or the other search engines. When you are happy with your SEO submit your site to Google in webmaster tools, and last thing to must give back feedback of this article!

On-Page Optimization makes the perfect Keyword Targeting site rank

How Do I Build the Perfectly Optimized Page?

If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I'm going to share our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience. As with all things SEO, we recommend constant testing and refinement, though this knowledge can help you kick-start the process.

HTML Head Tags

• Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s). In our correlation data studies, the following graph emerged:
  
  
  Clearly, using the keyword term/phrase as the very first words in the page title has the highest correlation with high rankings, and subsequent positions correlate nearly flawlessly to lower rankings.
• Meta Description - although not used for "rankings" by any of the major engines, the meta description is an important place to use the target term/phrase due to the "bolding" that occurs in the visual snippet of the search results. Usage has also been shown to help boost click-through rate, thus increasing the traffic derived from any ranking position.
• Meta Keywords - Yahoo! is unique among the search engines in recording and utilizing the meta keyword tag for discovery, though not technically for rankings. However, with Microsoft's Bing set to take over Yahoo! Search, the last remaining reason to employ the tag is now gone. That, combined with the danger of using keywords there for competitive research means that at SEOmoz, we never recommend employing the tag.
• Meta Robots - although not necessary, this tag should be sure NOT to contain any directives that could potentially disallow access by the engines.
• Rel="Canonical" - the larger and more complex a site (and the larger/more complex the organization working on it), the more we advise employing the canonical URL tag to prevent any potential duplicates or unintentional, appended URL strings from creating a problem for the engines and splitting up potential link juice.
• Other Meta Tags - meta tags like those offered by the DCMI or FGDC seem compelling, but currently provide no benefit for SEO with the major engines and thus, add unnecessary complexity and download time.

URL

• Length - Shorter URLs appear to perform better in the search results and are more likely to be copied/pasted by other sites, shared and linked-to.
• Keyword Location - The closer the targeted keyword(s) are to the domain name, the better. Thus, site.com/keyword outperforms site.com/folder/subfolder/keyword and is the most recommended method of optimization (though this is certainly not a massive rankings benefit)
• Subdomains vs. Pages - As we've talked about previously on the blog, despite the slight URL benefit that subdomains keyword usage has over subfolders or pages, the engines' link popularity assignment algorithms tilt the balance in favor of subfolders/pages rather than subdomains.
• Word Separators - Hyphens are still the king of keyword separators in URLs, and despite promises that underscores will be given equal credit, the inconsistency with other methods make the hyphen a clear choice. NOTE: This should not apply to root domain names, where separating words with hyphens is almost never recommended (e.g. pinkgrapefruit.com is a far better choice than pink-grapefruit.com).

Body Tags

• Number of Keyword Repetitions - It's impossible to pinpoint the exact, optimal number of times to employ a keyword term/phrase on the page, but this simple rule has served us well for a long time - "2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy." The added benefit of another instance of a term is so miniscule that it seems unwise to ever be aggressive with this metric.
• Keyword Density - A complete myth as an algorithmic component, keyword density nonetheless pervades even very sharp SEO minds. While it's true that more usage of a keyword term/phrase can potentially improve targeting/ranking, there's no doubt that keyword density has never been the formula by which this relevance was measured.
• Keyword Usage Variations - Long suspected to influence search engine rankings (though never studied in a depth of detail that's convincing to me), the theory that varied keyword usage throughout a page can help with content optimization and optimization nevertheless is worth a small amount of effort. We recommend employing at least one or two variations of a term and potentially splitting up keyword phrases and using them in body copy as well or instead.
• H1 Headline - The H1 tag has long been thought to have great importance in on-page optimization. Recent correlation data from our studies, however, has shown that it has a very low correlation with high rankings (close to zero, in fact). While this is compelling evidence, correlation is not causation and for semantic and SEO reasons, we still advise proper use of the H1 tag as the headline of the page and, preferrably, employment of the targeted keyword term/phrase.
• H2/H3/H4/Hx - Even lower in importance than the H1, our recommendation is to apply only if required. These tags appears to carry little to no SEO value.
• Alt Attribute - Surprisingly, the alt attribute, long thought to carry little SEO weight, was shown to have quite a robust correlation with high rankings in our studies. Thus, we strongly advise the use of a graphic image/photo/illustration on important keyword-targeted pages with the term/phrase employed in the alt attribute of the img tag.
• Image Filename - Since image traffic can be a substantive source of visits and image filenames appear to be valuable for this as well as natural web search, we suggest using the keyword term/phrase as the name of the image file employed on the page.
• Bold/Strong - Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight, and thus it's suggested as a best practice to use the targeted term/phrase at least once in bold, though a very minor one.
• Italtic/Emphasized - Surprisingly, italic/emphasized text appears to have a similar to slightly higher correlation with high rankings than bold/strong and thus, we suggest its use on the targeted keyword term/phrase in the text.
• Internal Link Anchors - No testing has yet found that internal anchors are picked up/counted by the engines.
• HTML Comments - As above, it appears the engines ignore text in comments.

Internal Links & Location in Site Architecture

• Click-Depth - Our general recommendation is that the more competitive and challenging a keyword term/phrase is to rank for, the higher it should be in a site's internal architecture (and thus, the fewer clicks from the home page it should take to reach that URL).
• Number/Percentage of Internal Links - More linked-to pages tend to higher rankings and thus, for competitive terms, it may help to link to these pages from a greater number/percentage of pages on a site.
• Links in Content vs. Permanent Navigation - It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration. Thus, employing links to pages in the Wikipedia-style (in the body content of a piece) rather than in permanent navigation may potentially provide some benefit. Don't forget, however, that Google only counts the first link to a page that they see in the HTML
• Link Location in Sidebars & Footers - Recent patent applications, search papers and experience from inside SEOmoz and many practitioners externally suggests that Google may be strongly discounting links placed in the footer, and, to a lesser degree, in the sidebar(s) of pages. Thus, if you're employing a link in permanent navigation, it may pay to use the top navigation (above the content) for SEO purposes.

Page Architecture

• Keyword Location - We advise that important keywords should, preferably, be featured in the first few words (50-100, but hopefully even sooner) of a page's text content. The engines do appear to have some preference for pages that employ keywords sooner, rather than later, in the text.
• Content Structure - Some practitioners swear by the use of particular content formats (introduction, body, examples, conclusion OR the journalistic style of narrative, data, conclusion, parable) for SEO, but we haven't seen any formal data suggesting these are valuable for higher rankings and thus feel that whatever works best for the content and the visitors is likely ideal.

Why Don't We Always Obey These Rules?

That answer is relatively easy. The truth is that in the process of producing great web content, we sometimes forget, sometimes ignore and sometimes intentionally disobey the best practices laid out above. On-page optimization, while certainly important, is only one piece of a larger rankings puzzle:

(FYI - The new ranking factors survey data is set to release very, very soon)

It most certainly pays to get the on-page, keyword-targeting pieces right, but on-page SEO, in my opinion, follows the 80/20 rule very closely. If you get the top 20% of the most important pieces (titles, URLs, internal links) from the list above right, you'll get 80% (maybe more) of the value possible in the on-page equation.

Best Practices for Ranking #1

Curiously, though perhaps not entirely surprisingly to experienced SEOs, the truth is that on-page optimization doesn't necessarily rank first in the quest for top rankings. In fact, a list that walks through the process of actually getting that first position would look something more like:

1. Accessibility - content engines can't see or access cannot even be indexed; thus crawl-ability is foremost on this list.
2. Content - you need to have compelling, high quality material that not only attracts interest, but compels visitors to share the information. Virality of content is possibly the most important/valuable factor in the ranking equation because it will produce the highest link conversion rate (the ratio of those who visit to those who link after viewing).
3. Basic On-Page Elements - getting the keyword targeting right in the most important elements (titles, URLs, internal links) provides a big boost in the potential ability of a page to perform well.
4. User Experience - the usability, user interface and overall experience provided by a website strongly influences the links and citations it earns as well as the conversion rate and browse rate of the traffic that visits.
5. Marketing - I like to say that "great content is no substitute for great marketing." A terrific marketing machine or powerful campaign has the power to attract far more links than content may "deserve," and though this might seem unfair, it's a principle on which all of capitalism has functioned for the last few hundred years. Spreading the word is often just as important (or more so) than being right, being honest or being valuable (just look at the political spectrum).
6. Advanced/Thorough On-Page Optimization - applying all of the above with careful attention to detail certainly isn't useless, but it is, for better or worse, at the bottom of this list for a reason; in our experience, it doesn't add as much value as the other techniques described.

As always, I'm looking forward to hearing your thoughts and experiences about the specific recommendations above and the general concept of the "perfectly" optimized page.
Source: SeoMoz.org

Onpage Optimization Factors - Every SEO should know . .

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:

   1. URL Naming:
      If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
   2. Title Tag:
      Title tag, the first words that you place your keywords Place and after using the word can attract visitors
   3. Meta Description:
      Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
   4. Meta Keywords:
      Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
   5. Use Alt Text for Image Optimization:
      Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
   6. Static URL:
      Remember that all of your important pages should be short and static URLs.
   7. Use Headings:
      H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
   8. Valid HTML:
      Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
   9. Robot. Txt:
      Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
  10. Sitemap XML:
      Create your XML Sitemap XML Sitemap using search engines crawl your pages.
  11. Keep Your Body Text To Read
      Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
  12. Internal Link
      Internal link between the construction related posts

Don't forget to comment or let me know if something is missing for updation!

Web Types Error like: 404 - page not found

Whenever you or someone visiting websites or look for to open right one page for their use. If there you wil find such type "Error 404" then you should know about this what it means to say the visitors  . . . The following i have written some information of different types of Error :

What is Error 400?
Error 400: Bad Request means; the request is incorrect.

What is Error 401?
Error 401: Unauthorized means; the client does not have the required privileges to access the site.

What is Error 403?
Error 403: Forbidden means; the request is forbidden. You don't have an access to enter the site.

What is Error 404?
Error 404: Not Found means; the requested resource no longer exists or has been moved, or the address may be misspelled.

What is Error 503?
Error 503: Service Unavailable means; the server took too long to answer and the connection timed out.

What is Error 501?
Error 501: Not Implemented means; the server does not support the service type or the called protocol.

What is Encryption?
Encryption is the coding or scrambling of information so that it can only be decoded and read by someone who has the correct decoding key. Encryption is used in secure Web sites as well as other mediums of data transfer. If a third party were to intercept the information you sent via an encrypted connection, they would not be able to read it. So if you are sending a message over the office network to your co-worker about how much you hate your job, your boss, and the whole dang company, it would be a good idea to make sure that you send it over an encrypted line.

If there is anyone missed, please let me know down by commenting to update it !

8 Simple & Easy ways to make Google love your website

But before you get any wrong ideas..What does it mean to say “Google loves my site”. It could mean different things to different people but when it comes to Search Engine Optimization (which is what I’m trying to explain here), it means that your website is in the good books of Google, it is seen as an authority on the topic you’re on, and its trustworthy.

To be honest with you, being Google’s friend (or trying to be one) isn’t everything. In fact, it isn’t important at all. 
What’s more important, is being seen as an authority on your topic by users or your readers.
This is in fact a tricky situation. Can you be friends with both Google and users ? Would, trying to be friendly with Google, piss off your readers ? More questions than answers right ? Well, here are some possible solutions.

1. Forget about Google completely. Yes, just ignore them.
And it will work. Getting obsessive about Google and search engine traffic will only make you waste your time thinking about what you “could do”, rather than actually doing it. And Google generally likes websites that are not-so-obsessive about them, and doesn’t try too hard to impress them.

2. Don’t memorize SEO formulas, instead think about the guy in front of the monitor, looking at your site.
SEO formulas come and go, and its hard to keep up with them, and believe me, if you thought only guys who memorize them are successful, you’re wrong. Successful are those, who’re friends with the readers and not the bots.

3. Build a healthy backend structure, that’s clutter free and accessible by all – easily.
But don’t get me wrong. By ignoring Google, I didn’t mean that you shouldn’t be bothered at all. All you have to do is make sure you have a good, healthy, sound backend structure. Its like having a nice home. 

4. Try accessing your site from everywhere possible – kiosks, iPhone, Xbox browsers…
Friends and readers come from everywhere, right ? Simulate it. Try visiting your site from different places, devices and see if it appears the same to all. Ideally, it should.

5. Even if you haven’t built a subscriber base yet, assume you have a huge one, and write for them frequently.
So, what are you waiting for ? If you already had a huge reader base, who’s worried about anything, leave alone Google. So until you reach that tipping point, behave as if you are popular and you are writing the content for millions to read, daily.

6. Ask a friend/family member if they like what you wrote.
If they don’t, then its very likely that Google too won’t. So try to make your site friendly as possible to everyone, yes including your tech savvy granny.

7. Promise yourself that you won’t write stale content.
Its easy to write what’s been written over and over again right ? Or to copy paste from somewhere else. The reality is that by doing so, you’re smoking your site to slow death. You don’t like to see the same news on TV, over and over. You skip channels, right ? Don’t let you readers hit the back button.

8. Either make a site as exclusive as Wikipedia, or be cool and make lot of friends.
Being like Wikipedia is being like God on the internet (apart from the fact that everyone can edit you). So you either write exclusive content nobody knows about yet, like what’s inside the Bermuda triangle or be genuinely interesting, share your knowledge, be fun loving and make a lot of friends. Google like influential websites with lot of references.

So there you go, silly it may sound but I’m damn serious about those points. The interesting fact is that, most of the times, when you try too hard at something, it shows and doesn’t come out good. So when you’re trying to be friends with Google, trying too hard with it isn’t the right way to. Just be cool, and try and do other things that might gather you a lot of friends, when you have lot of friends and references, Google can’t possibly ignore you, can it ?

Top 10 Web Site Marketing Tips for SME

Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their web site with the time that they have available. 

The following ten tips are key to maintaining a successful web site. Follow these and your site will do better. Nothing will guarantee that a web site will be successful as there are simple too many different factors that impact web success - but as a general rule these ten tips will always lead to better performance.

1. Content
2. Freshness
3. No Tricks
4. Links
5. Structure
6. Accessibility
7. Quality Code
8. URLs
9. Style
10. Images


For more detail consult Building Web Site Success a detailed primer about these and other aspects of Internet marketing.

#1 Content
Content is key: Almost all the search engines scan a sites content now - almost ignoring things like meta tags. The more content you have on your site the more the search engines can scan - but there is more to it then that: people like content too. Many people measure a web site's success by the number of visitors it gets - so ask yourself - why would people come to your web site? do you offer them interesting and informative information that relates to your product or service? if not, why would they come?

Relevant content and lots of it is a key for a successful web site. There is always room for more content on a web site, and you can never have too much.

Take this article for example, while it's fairly useful information for many of our visitors, it's also additional content for our web site - and will serve to help our site do better. Writing articles about aspects of your industry is a great way to generate content.

Set asside an hour a day (or at least an hour a week) to devote to adding new content to your web site.

#2 Freshness
Keep it current: Having lots of content is great - but if it is all three years old it's not going to look like your site is much of a priority. The search engines actually track this. They monitor how frequently your site changes as they visit it for indexing. The more often it changes the better your rank in the freshness category.

What constitutes change? pretty much anything - which is why keeping a BLOG or adding frequent news articles to your web site usually produces such good results. It is also the reason why having something as simple as rotating content and the current date on every page has been shown to make a difference (although the search engines have been getting wise to this kind of tactic)

#3 No Tricks
Don't try to outsmart the Search Engines - Eventually you'll loose: Many design firms promise success through the use of tricks, backdoors, and special tactics designed to sneak a web site into a top position rapidly. Something, of course, that the search engines are constantly battling to defeat. Why play the game? as the search engines find the cheaters they will plug the holes and a rank (that usually costs a pretty penny to achieve) will immediately be lost.

Rather, follow the recommendations of the search engines - most set out rules for web masters that outline what they would like to see in a web site (incidentally these rules are the main source of research for this document) By following the rules the engines are actually battling all the cheating web sites and working to promote the sites that follow the rules - they are fighting FOR you!

#4 Links
Links both in and out must be relevant: There has been a lot of talk about link exchanges - people linking to others merely to gain a higher rank (hmmm this smacks of breaking tip #3) if you are going to link to someone and/or ask them to link to you - ask yourself: is it relevant?

Any old link is not going to help you much - search engines will look at who is linking to you - they are also starting to pay very close attention to how many links you have off your web site on a page. This is being done to try and drop sites with pages of links (do you have a links page on your web site?)
It is far better to have relevant links places throughout your web site - on only those pages that specifically the topic that relates to the page being linked to.
Unfortunately you can't exert too much control over the way that other sites link to yours but it is worth looking at how a site usually links to others before to specifically go requesting a link from them.

#5 Structure
Organize your web site and everyone will thank you: Both the search engines and your web visitors prefer a web site that is well structured. The search engines due to their very nature (being computer programs) must break down all web sites into elements based on the structure of the pages. People, so frequently rushing to find the specific information they are looking for, rarely read through web pages but rather scan headings and bullied lists to find the detailed sections of interest. In both cases a well structured site will be far better received then one that is a mish-mosh of information haphazardly thrown together.

This is simple to do - but all too often missed. Make headings, use the correct coding tags for them, organize sections of content into groups, and use bold and bullied lists to present key points.
Keep in mind when writing paragraphs of text that most humans will not read them unless they are specifically titled with a headline that matches what they are looking for.

#6 Accessibility
A web site that speaks to all is better then a site that only speaks to some: Tips #6 and #7 are closely related: The Web Accessibility Initiative (WAI) provides a list of guidelines for how to create web sites that are accessible to as many people (and systems) as possible. Think about your web site - can someone with a visual disability (perhaps even something as simple as colour-blindness) still get information about your product or service? If not, how do you feel knowing that you have just excluded a vast segment of the population from accessing your web site?

There are many simple ways that you can ensure your web site is accessible to people with special needs. A group of simple tests for the sites content and design that ensure your product or service is presented to the widest possible audience. The specifics are beyond the scope of this document - but be sure that you check with your designer to ensure that your site design and code is following accessibility guidelines.

#7 Quality CodeWell coded web sites perform better: Many small business owners don't have too much control over the code used to create their web site - but it is still important to know how important it may be. Standard compliant code that has been checked for errors is easier for the search engines to assimilate. It is more widely visible across varied platforms (computer types) and in different browsers.

Ensure your web designer is writing standard compliant code that is validated for errors. You can also check your own web site using free on-line tools from the W3C (The World Wide Web Consortium - the standards body that administers Internet technologies)

#8 URLs
Prudent choice of URLs will impact your web site's performance: Professional web designers should already know this - but if you are using a content management system to build your web site, or portions of it, it is important to understand the significance of the URL used to access pages on your web site.

Search engines look at the address of every page on your web site and try to extract key-words from the content of the url. For example, you may have a page about "Widgets" on your web site called "somewhere.com" creating the page with a filename of wigits.html will give a better keyword rank then page6.html this is also true of sub-directories on the site somewhere.com/widgets/... being better then somewhere.com/files/...
This is a fairly subtle point but makes a significant difference for most search engines. It can also make it much easier for people that are typing in a URL to access a specific page of your web site. Notice the URL for this web page - it's called http://www.pawprint.net/internet-marketing/small-business-web-site.php for a reason!

#9 Style
Looks do matter - but perhaps not the way you think...: In the grand scheme of things the "looks" of a web site in the classic sense are not really that important - honestly! once people have looked at a web site for a few minutes they will quickly discard their first impression (based on looks) and move immediately to asking - is this site giving me the information I need - and can I find it quickly (going back to tips #1 - content and #5 - structure)

So what are we on about with style? simple - ensure the style of your site makes it easy to read. Avoid things like black backgrounds with white text (inverse text is harder to read) ALL CAPS (humans read by identifying word shapes - writing in all caps forces people to read every letter and quickly becomes annoying - plus on the net it is used as an typographic method of indicating you are screaming) You should also check your web site using a colour blind test to ensure that visitors with the various types of colour-blindness can still actually read your navigation.

#10 Images
Selling a product - better make sure it looks good: If you are selling something that has a visual representation - then professional looking photography is key. Even a multi-million dollar resort will not look good if the photographs are amateurish. If you care about what you have to sell, then it's worth investing in some professional photographs to show people what you have. Remember, on-line people can't get a hold of your product - so you need to give them some really good photographs so that they can feel confident that it meets their needs.

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On-Page Optimization Factors

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.

Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.

&ltTITLE&gt On Page Optimization &lt/TITLE&gt

This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus. Don't spam any of these tags, this won't be effective and could result in a penalty.

Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages.

&lt META NAME="description" content="Optimizing On-Page Factors for Search Engine" &gt

Personally I don't bother with them as they bulk out pages for little real benefit. Both Google, Yahoo! and MSN Search will use the text they find on the page as a description so make sure your first header and sentence describe the contents. However some search engine watchers say that the new Microsoft search engine, currently in beta tests, puts some weight on meta-tags. There is also evidence to suggest that search engines give more prominence earlier in the page and some engines will only index a limited amount of body text so making the first paragraph punchy is a good idea.

Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink. However ALT tags are useful for non-graphical browsing and should be employed correctly.

&lt IMG ALT="Description of Image" SRC="image.jpg" &gt

Comments are not indexed. Use bold/strong/italic attributes where appropriate.

Write natural copy aimed at the end user and not search engines. Don't worry too much about keyword density for the contents but take the opportunity to include keywords combined in different phrases and orders and create anchor text to related internal pages. Keep the number of links to fewer than 50, and probably less and don't repeat identical outbound-links. Theme related pages should be at the same level in the site hierarchy and be linked through the site's menu structure and site map. At least one page at the same level should link back to the home page so that search engines that have traversed a deep-link can index the rest of the website.

SEO Strategies that helps you to build your site SEO friendly

Areas of All Internet Marketers, SEO Strategy is the most important to your online marketing efforts. Millions of web pages exist on the web. You create a website for your business and then work hard in promotion of the website but get lost among those pages. There should be a definite SEO strategy for promoting a website comes in mind. SEO Strategy should be well documented with a focussed approach and requires planning patience and long term approach.

Our SEO strategy for a website begins from the selection of a domain name of your company, designing, development, keyword research, optimization, search engine compaigns, directory submissions, reciprocal and one way link building, and social media optimization methods.

Basic elements of SEO Strategy are:-

• Book a relevant domain name for your website
• Define a suitable navigation structure
• Keyword analysis to search the best keywords that matches with the theme of your website
• Optimization of your website with the use of right keywords
• Develop a content stragegy – Its rightly said that content is the king. You can develop content by writing articles
• Submission of web site in search engines
• Directory submissions
• Linking Strategy - Reciprocal and one way link building campaigns
• Develop social media optmisation stragegy - News releases, Forum postings and Article writing and submission
• Use of natual and white hat SEO strategies to promote your website

SEO Strategies also supports to plan all types of work to for the websites; it is to recommend the optimizer to make their sites according to this Strategies as following given:

Understanding SEO 
-> Search Engine Basics 
-> Creating an SEO Plan 

SEO Strategies 
-> Building Your Site for SEO
-> Keywords and Your Web Site 
-> Pay-per-Click and SEO 
-> Maximizing Pay-per-Click Strategies 
-> Increasing Keyword Success 
-> Understanding and Using Behavioral Targeting.. 
-> Managing Keyword and PPC Campaigns 
-> Keyword Tools and Services 
-> Tagging Your Web Site 
-> The Content Piece of the Puzzle 
-> Understanding the Role of Links and Linking.. 

Optimizing Search Strategies 
-> Adding Your Site to Directories 
-> Pay-for-Inclusion Services 
-> Robots, Spiders, and Crawlers 
-> The Truth About SEO Spam
-> Adding Social-Media Optimization 
-> Automated Optimization 

by Ram Babu (SEO Professional)
rambabu234sonu@aol.co.uk
Thanking You!