| SEO Social Media Expert

Friday, February 24, 2012

55 Quick SEO Tips, Every SEO should know

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
31. Give them something to talk about. Linkbaiting is simply good content.
32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.
41. There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search bar
42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.
44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.
45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.
54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.
55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.
Source; Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

By Richard V. Burckhardt! Source: SearchEngineJournal.com

15 Common Mistakes that Violate Google Adsense TOS

Google Adsense publishers often commit common mistakes that could ban their Adsense account. Google Adsense is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches – Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing – Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported – Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

Update:
16. Maximum 2 referral button per product per page – With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.

17. Do not specify Google ads as your alternate ads. – Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images – It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful at Google.com/Adsense go in the help area!
Source: QuickOnlineTips.com

Thursday, February 23, 2012

New SEO best practices 2011

Search Engine Optimization is an art which continues to evolve and improve and if you want to be serious about keeping your site top notch you must ensure that you keep up to date with the most recent SEO practices. The following is a list of modern practices compiled by SEOmoz.

-> Title Tag Format
Recommended Practice:

Primary Keyword - Secondary Keywords | Brand
Or
Brand Name | Primary Keyword and Secondary Keywords

When you are trying to rank highly for a particular keyword / phrase, it is best to include it in the beginning of the title

-> The Usefulness of H1 Tags
H1s are important for users but not necessarily for search engines anymore.

They are very important for establishing information hierarchy and helping with algorithmically determined semantics, but they seem to be less important for search engine optimization.

-> The Usefulness of Nofollow
We recommend using rel= for thwarting would be spammers of user generated content. You can also use it as an incentive for creating active users.

-> The Usefulness of the Canonical Tag
The canonical tag is still young and is only useful as a hint to the search engines to prevent duplicate content. It is not the silver bullet that webmasters are looking for.

-> The Use of Alt text with Images
We recommend including alt text for all images on all publicly accessible pages. We also suggest adding images with good alt text to pages targeting competitive rankings. This is an essential thing which you should be doing anyway.

-> The Use of the Meta Keywords tag
If it is not a problem to let your competitors know your keywords and you are trying to rank highly in, the Meta Keywords tag can be useful. Note: This is different from what we have recommend in the past.

-> The Use of Parameter Driven URLs (I.E. www.example.com/index.php?option=com_conent§iondid=0)
We don’t recommend using them. Mask parameters by creating Search Engine Friendly URLS

-> The Usefulness of Footer Links
Use footer links sparingly. We recommend no more than 25 relevant internal navigational links.
We have seen many examples of Google penalties tied directly to abusive footer links (that "magically" lifted upon removal of the keyword anchor text stuffed footers). Manipulative links in footers are easily detected algorithmically, and appear to have automated penalties applied to them by Google.

-> The Use of Javascript and Flash on Websites
Do not use Javascript or Flash for any navigation important to search engines. Use pure CSS menus!

-> The Use of 301 Redirects
Use 301 redirects as the best way to redirect webpages but warn that they do have disadvantages.

-> Blocking pages from Search Engines
The Meta Robots tag (noindex, follow) is generally a better option than robots.txt. Robots.txt files are useful but should be used sparingly and only if a meta robots tag is not an option.

-> Google Search Wiki's Affect on Rankings
We don’t recommend spending any time or resources on search wiki.

-> The Affect of Negative Links from “Bad Link Neighborhoods”
Link neighborhoods are a real thing but the affect of links from bad neighborhoods on good neighborhoods is minimal if the links are not reciprocal.

-> The Importance of Traffic on Rankings
The metric of visitors to a given site is not used to help determine rankings.

All above are new SEO techniques which are very useful for search marketing work .. it is to give you some great ideas to your mind with latest SEO strategies ..

Ram Babu SEO Professional
Thanks

Wednesday, February 22, 2012

10 Tips to Avoid Google get your website Banned

Let's first define what is "ban"? There are two things usually called ban out there:

* When your site has dropped from Google index and does not show anymore for its target keywords.
* When your IP has been blocked and you cannot use Google search for some time.

Both issues are rather unwanted. The first one is applied to your site when it doesn't suit Google webmaster guidelines. The second one is applied to your IP address when you perform agressive amount of queries to Google at a time. Fortunately, you can easily avoid both types of Google ban following the below rules. Let's first deal with website ban:

1. Make your site available. Always use reliable hosting service with good uptime (no less than 99.5%) and fast response time. If Googlebot comes to your site and cannot access it, your site may drop.

2. Provide unique and relevant content. Fill your website with fresh unique content that is relevant to your website theme and is interesting to your visitors. Write your content for humans, not for search engine bots. If you post a duplicate content on your site, Google may exclude it from its index.

3. Don't use spam methods to promote your website. Never use doorways, hidden text, auto-generated keyword-filled pages, cloaking or any other spam techniques. Remember, we all use Google for search. Don't dump a trash at Google's index.

4. Carefully build links. Not every inbound link is good. Take care of websites linking to you. Don't participate in link farms. Try to get links from relevant or close theme websites. Do not ever spam forums, guest books or comments with your links! Outbound links are important too. Pay a close attention on what sites do you link from your website. Do not link to sites that use spam techniques, because this may result in your site ban.

5. Make your site crawlable. Provide a way for Googlebot to index the whole your site. Create sitemap, if you use JavaScript or Flash links - duplicate them with plain text ones. Make sure your server correctly handles errors, like 403, 404, redirects and so on. Check for broken links and HTML errors with some HTML validator tool.

6. Avoid using domains with bad history. Do not use previously black listed domains for your site.

How to avoid IP ban?

7. Do not use unauthorized software to check web ranking. Google restricts usage of software that send automated search queries to Google. Actually, to be 100% sure your IP won't be banned - do not check your web rankings at all.

8. Use Google API. If you really need to check the rank of your site in Google, try to use software and tools that can work via Google Web API. Google API is the only legitimate way to perform automated queries to Google.

9. Limit the amount of searches. If the accuracy of Google API search results is not enough for your purposes and using the natural search is crucial for you, try to limit the amount searches with some reasonable number. If you check web rankings, don't check first 1000 results, reduce the search to first 30-50 results. This will give you an adequate picture of your current standings and won't stress Google much as well.

10. Use Google for its main purpose. Use Google for search only and you never get your IP banned.

Source Google.

10 SEO elements every websites should have

As I’m on holiday this week, tripping around Europe, I’ve little time to be writing blog articles. But fear not! Jerry Low has kindly stepped in to supply his top 10 SEO elements that all websites should have. Enjoy!

Seriously, you don’t need an expert to optimize your website for better search engine rankings. Search Engine Optimisation (SEO), after all, is not rocket science. It is something you can learn and do it yourself – all it takes is some serious readings and hard work.

However, there is something we need to know before we start any real SEO work – the direction of our entire SEO campaign – What we are trying to achieve? What are our targeted keywords? Who are our competitors? That led us to the most important preparation work before any SEO campaign get started - keyword research.

Keyword research is crucial as it acts like a compass for your website or blog. A proper keyword research reveals the supply and demand trends in your industries thus giving general idea on which keyword you should focus on.

In brief, here is how you can do a keyword research:

* Get a list of related keywords using Google Keyword Tool
* Search each keyword to check how many websites turned out on the search engine result page (SERP) – this fits in as the number of supplies.
* Websites topping the SERP are your major competitors, study them well.
* To learn what are the demands, check number of searches for each keyword using keyword tools.
* Tool suggestion for keyword research: Word Tracker and Keyword Discovery – these two are my favourites.

Well, now you have a rough idea on your competition. The smart approach is to be a big fish in a small/average pond – for starters, you should focus your work on keywords with moderate demands and low competition.

Besides supply and demand, keyword research also offers valuable information for your web designs. Take example that you are selling shoes online, I am sure you’ll have questions like: What are the popular brands searched online? How shoes should be categorized – based on brand, occasion, or sizes?

All these can be answered as you run down the keyword research work. You’ll see searches come in based on brands, like ‘DC shoes’, ‘jordan shoes’, ‘nike shoes’; in the same time, searchers are also looking for shoes for different activities or occasions, like ‘ballet shoes’, ‘safety shoes’, ‘bowling shoes’, ‘prom shoes’, and so on.

By the end of your research work, you should be able to generate a list of target keywords. And now it’s the time to focus your SEO work on them. To get started, here are the 10 key elements that will improve your blog or website’s SEO quality immediately. 10 key elements that improve your website SEO quality immediately:

1. Index-able and Keyword-rich URL
The power of a keyword rich URL is often overlooked by bloggers and webmasters. In case you have yet to registered your domain name, try include your primary keywords in your domain; while for those who are already running a website, a keyword rich URL (example: abc.com/keyword) still helps a lot. One might complains that domain name with keywords faces branding problems and hard to be remembered; but that’s the dilemma every webmaster/blogger has to face.

Also, a good SEO practice is to avoid complicated dynamic URL that is hard to be indexed. Try limit your URL to 2 – 3 variables, excessive usage of ?, $, &, +, % characters as well as cgi-bin redirect will only do you harm.

2. A reliable web hosting
Website with poor uptime will never rank high on search engines. Let’s imagine that you are the search engine, how would ranking a down website on top of your search result page looks like? Awfully bad, don’t you think? Hence, hosting your website on a reliable web hosts - dedicated or shared, is very crucial.

To pick up the right web host, you can always hang around reputable hosting forums like WebHostingTalk.com or you can read my personal hosting reviews here.

3. Keyword-rich title and heading tags
A keyword-rich page title is as crucial as a keyword-rich URL for a few reasons.

One, a keyword-rich title tells the search engine bots what the page is about thus grouping your webpage into the right category; second, most search engines will bold your keywords in title whenever that particular keyword is searched. Common sense, the bolding effect will definitely draw extra attention from the searchers and thus, brings more clicks into your website/blog.

Heading tags (example

) is hard to be missed in old times. Not now anymore. As more and more websites are built solely on blogging software like Typepad and WordPress, heading tags are often put in the wrong use.

Take Wordpress (WP) templates for example, WP themes designers often use heading tags for sidebar titles without relevant keywords (example: Achieve, Categories) which bring no SEO value at all. To make sure your blog is well SEO-ed, one top thing to do is to remove or modify these headings into keyword-rich headings.

4. Alt tag on images
In term of SEO, putting descriptive alt attributes with your image places additional relevant text to your source code. Search engines like this and the more relevant text you have the better chances you get to rank higher.

As an additional benefit, a descriptive image alt tag helps users to understand your image when it fails to load.

5. Proper structured internal linking
Search engines pay a lot of attention to links – both internal and external. As internal links are those that can be controlled by you, make sure your website internal linking is proper structured and filled with relevant descriptive keywords. A plain anchor text like ‘click here’ and ‘read more’ are not clever; ‘click here for more Jordan shoes’ and ‘read more about ballet shoes’ are.

For website owners, make sure there are plenty enough of internal links pointing to your primary pages; for bloggers, mentioned and linked to your previous blogpost whenever it’s appropriate, this give extra link juice to your previous blogpost (hence better rankings) plus it enables your readers to catch up what they missed.

6. Inbound links
Link development is an inevitable process if you want your website to rank high. The keypoint, however, is not to obtain links blindly from spammy websites and directories. Always emphasize quality on top of quantity when you’re building links.

There are wide options for your link building campaign: from submitting your sites to reputable directories to asking for a link exchange; from buying text link ads to writing guest blog post in your industries – some of these methods can be risky (of search engine’s filter and bans) and some are not. What you need to do is to pick a series of method you feel comfortable with and pour some sweat in the link building campaign.

7. XML sitemap
XML sitemaps is used for search engine bots indexing. It runs as a list of all pages and posts along with related information like priority of each page and the date of creation. These elements help search engine bots to crawl your websites/blogs as well as learning the importance level of each page.

While XML sitemap is not a must for a website to rank high, it is however good practice for web and blog owners to have it on site.

8. WWW/non-WWW Canonical Issue
Originally, all websites built can be viewed in two versions: the WWW and the non-WWW version. In normal cases, the search engines should be able to recognize the issue and rank the websites accordingly but occasionally it fails. This led to serious problem where websites are penalized (especially on Google) due to content duplication. Even if there’s no penalty imposed, the web page indexed twice will have hard time to rank high as the back links are (PR/anchor text) shared over two web pages.

The solution of this problem is simple. One, you can login to Google Webmaster Tools and tell them which version (WWW or non-WWW) of the website is preferred. Alternatively, a simple 301 redirect code in your .htaccess file is sufficient to solve the problem.

Example code:

To have your website in WWW version

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.example\.com $
RewriteRule (.*) http://www.example.com/$1 [R=301,L]

To have your website in non-WWW version

RewriteEngine On
RewriteCond %{HTTP_HOST} !^ example\.com$
RewriteRule (.*) http:// example.com/$1 [R=301,L]

9. Robots.txt
Robots.txt simply tells search engine bots what to crawl and what not to. It might not help that much in website rankings but it prevents irrelevant objects to be related to your website – which is good for your website to look focus (in search engine eyes) and professional.

10. Content is king
Users do not search for fun, they search for information and solution to a problem. If your website or blog does not offer what the users really want, they will move away. As what had been widely covered by Nathan’s post about increasing and maitaining blog traffics, you should know attracting traffics via SEO is just the beginning; the key point of having a successful website is always having an informative website that solves human’s needs.

About the author
Jerry Low is the guy behind Web Hosting Secret Revealed. He offers unbiased hosting reviews to help make your decision easier. In case you are looking for a web host, why not start reading his recommendations – Hostgator now?
Source by Jerry Low

Search Engine Ranking Factors

Most important factors are:
1. Keyword Use in Title Tag
2. Overall Popularity of Site – “Trust” & “Authority”
3. Anchor Text of Inbound Link
4. Age of Site
5. Internal Link Structure
6. Keyword Use in Page Content
7. Outbound Links to Quality/Relevant Sites
8. Age of Page
9. Keyword Use in Heading Tags (H1, H2, H3)
10. Age of Link

Master OFFpage SEO Presentation 2009 1233862507910620 3

SEO tips from experts

One good thing about SMO techniques are 'backlinks,' which is a major ranking factor for top searchengines . The backlinks gotten from a site with high PR is more valued by searchengines in deciding the rank of the website. Creating an account with following socialbookmarking sites can get us free placement
in high PR sites.
a. Digg
b. Technorati
c. Del.icio.us
d. NowPublic
e. StumbleUpon
f. BlinkList
g. Spurl
h. Furl
i. Slashdot
j. Simpy
To raise the rank in major search engines for top keywords Social Media Searches are highly effective. The top keywords should be included as anchor text in social media engines. Inclusion of keywords in the anchor text will improve the website ranking in search engines. Podcasting sites and Vlogs are important techniques involved in Social Media optimisation.

Latest SEO techniques include Onpage optimisation techniques and Offpage
optimisation techniques. A synopsis of Onpage optimisation techniques is listed below:-
1. Title
2.Meta keyword ( Include it, Just keep 10 keywords, Something is better than nothing:-))
3.Meta description (Sprinkle your key words in description, meta description should be
precise and clear, this will be stated beneath your title in SERP,
Users will decide whether to enter to site or not by reading this description, so craft this
carefully)
4.Place your keywords in Header tags(H1,H2, H3,H4)
5.Put keywords in the initial sentence
6)Place your keywords in the file name
7)Include Keywords in the file name of images
8)Add keywords to Alt tags of images
9)Add keywords to tilte attributes
10)Keywords in the anchor text to internal pages
11)Link keywords in the artciles to another article of the same website using Anchor text.
12)Keywords in the internal link can go the home page.
13)Offload your javascript
14)Include the keywords in the javascript file in HTML comment tags
15)Code to text ratio(minimise the code and maximise the content)
16)Reduce the loading time of your webpage
17)Keep the keyword density between 3 and 7 percentage
18)Check your website for W3C compliancy
19)Don't copy content from other website, u might be caught and... banned

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Saturday, February 18, 2012

15 Top SEO Websites Where to take right knowledge for web marketing | by February 2010