Having a well ranked website is always a plus point for business and other aspects. But gaining a rank in Google is not like an easy job. Now at present only deserving and well reputed website with unique and informative content deserves to be ranked well in Google. This article that I am writing serves the purpose of educating the person own a website but knows nothing or less about process of ranking in Google. The process of ranking well in Google is known as SEO (Search Engine Optimization), lots of things are required to be performed on a website to increase its rank. Basically SEO includes On-page and Off-page optimization both of the aspects plays a very vital role in the performance of website in ranking process and I will take both of them in consideration below.
All of the work that used to be done in previous years to make a website rank well has now been eliminated because Google is getting updated frequently for providing better quality results to its users and compete with other search engines. And still performing black hat techniques on the website can even harm your website and decrease your website importance to rank.
How Google Works?
Before starting and talking about search engine optimization I would like to throw some light on how actually Google works. Google is required to provide most relevant and related search results to its user by crawling, sorting and indexing thousands of similar web pages, it is not an easy task, and to perform this task Google performs various actions which collectively figure out the importance of specific web-page should be come on a certain index. When a user enters search query in search bar and hit search button what actually happens is:-
1. Googlebot :-
googlebot is basically a Google web crawler robot. Actually googlebot requests the Google web servers for the respective web pages then it downloads them and hand over them to Google Indexer for further indexing process.
2. Google Indexer:-
Googlebot hand over the downloaded pages to Google Indexer. And Google indexer then stores them into Google’s index database for further process. After this stored pages are sorted alphabetically and index them. Now after indexing process Google query process performs the final task to rank every individual pages on a certain place in SERPs(Search Engine Results Pages) listing accordingly to their intelligent algorithm measuring factors (approx. 200 factors in this process to measure or figure out the importance of a webpage should be ranked on a place for a particular search query).
3. Google query processor:-
Google’s query processor is responsible of providing top most relevant and related search to the user. To accomplish this task query processor evaluates and matches the query with related documents or web pages and ranks them on the basis of page authority, domain authority, links and other on-page and off-page factors. In the end this is how results are shown to the user in a perfect sorted manner. All this happens in fractions of seconds and user doesn’t even think about it.
Natural and Paid Results:-
Basically Google shows two kinds of search results when anybody types a query in search bar one is known as paid and other one is generic which also known as natural or organic search. Following image will clarify more:-
As shown in image above 1st three searches with color in background and searches on left hand side are paid one which is also marked with boxes, and others are generic or natural below the top three. For the paid one website owner pays Google to keep its website on top and website will be at top most position till owner pays Google which is also known as Google Adwords where they provide full dashboard to the advertisers to keep track their paid searches. And second one which is also known as organic in this part website needs to earn its rank on list, here website is first judged by Google on various aspects and relevant query search.
Domain Authority and Page Authority:-
Simply domain authority can be described as a prediction about how a website will perform in Google rankings. Domain authority shows domain’s strength and this strength is calculated on various aspects.
Page authority is basically shows the content strength of the page and shows how a particular page will rank in Google rankings.
Basically all of the SEO aspects that we are going to discuss below are only to increase a website’s domain and page authority.
Following we are providing a video by SEOmoz describing page and domain authority in depth:-
Keyword Research :-
The most important part of SEO process where website owner needs to find out and confirm that on those phrases his website must rank well. Actually one must do a proper keyword research before going for SEO process, basically keyword research is a part of On-page Optimization and have a finalize list of keywords will help the owner to focus on only those keywords.
The thing is if you don’t target and specify any keyword for your website and are not likely to rank for anything on Google.
How to do keyword research :-
Google itself provides a facility where you can check and see which keyword or phrase has been searched more than any other searches (results not more accurate). The service is known as Google Keyword Tool. Following image will make it more clear :-
As above shown with the help of this tool you will be able to capture the exact picture of the phrase on which you are going to focusing on.
Generating Page Titles :-
After the keyword research you are required to utilize that research in the proper manner. We generated page title always add a plus point in your website.
Let me clear it to you with the help of an example:-
If a user searches for games online then Googlebot will select only those pages containing games online phrase either in title or description or rest of the content in that respective web-page. The web page with word games next to online will be given more preference than webpage containing games and online both at different places.
Enter the researched keyword in title and content to be rank well on the prospective of that phrase. Because Googlebot first crawls and match the entered query with title and description of the page. Basically title of the page helps the Googlebot to know that what the page is about.
Links :-
This is another thing besides keyword research that Google takes into consideration when ranking a webpage. Links can be described as a word or phrase containing a hyperlink to another web page or site. These links are known by Google as a website is referring to another website and the referred website will get profit or a vote. Links must be obtained from high authority websites because Google also considers the referring websites domain and page authority with the relevancy both parties have each other now having more importance and crucial factor in this regard to count high quality Links.
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| Links count as votes. Go, get more links for your website! |
More links that a website contains higher rank the website gets.
Link building can be made from some of the areas I use are:-
• News and Media
• Communities
• Blogging
• Articles
• Guest posts
• Q & A
Social media :-
Social Media plays a very important and vital role in website’s ranking process. Social media is a mean where video, text, and images can be published with the interest of gaining more people interaction. Basically social media is a platform where your visitors can interact with you; they can even have the authority to comment and question. More audiences your website have, more trust and value your website will gain. A good social presence can also give a website boost in ranking serps. You must surely take help of social media for promoting your website. Following are some of the famous channels I use are:-
• Google+
• Facebook
• Twitter
• Pinterest
• Youtube
• LinkedIn
To rank well in Google one must have to use Google+ in order to promote website because Google gives first preference to websites having Google+.
In previous times social media was not preferred much but now at present social media is one of the most important aspects of Of-page utilization. Following video will describe the importance of social media:-
Following questions must be answered if you want to rank well for a targeted keyword:-
- Do you have target keyword in page title?
- Do you have target keyword in your content or article?
- Number of links pointing to the page?
- Are links coming from high domain authority websites?
- links should be created naturally with your brand
- the page, you are going to take a link has relevancy with your niche
I hope you understand well in my words. Be in touch , there will be more tips and guidance will be going to publish soon. Don't forget to comment if you like or not or want give back suggestion over the topic.
