How to figure out the value of a back link?

Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors which can help. If you know of any other factors, then please share it in the comment section below. Here are my 10 factors:

1. Page Rank of the potential linking page and the linking site.

   Although Page Rank is not the most important factor to consider, i started with PR because it tells a lot about a page. If PR is grayed, then may be the linking page is not in the Google Index, may be it has got some penalty, it may be a brand new page, may be it is not getting any link juice because of some crawling issues or it may be blocked from search engines via robots.txt or meta noindex tag. In either case, it make sense to digg out why the PR is grayed. If it is grayed because of any of the aforesaid -ve SEO issues, then the page is not worth targeting for a back link.

2. Cache Date of the potential linking page

   Through Cache date of the linking page you can find out, how frequently the linking page is crawled and indexed. If cache date is more than 3 months old, then the page is not worth targeting as bots may have stopped crawling the web page.

3. Index Status of the potential linking page

   Use site: command on Google to find out whether the page is in the Google Index or not. If site: command doesn’t return any results, then simply copy and paste the contents of the page in Google search bar. If the page doesn’t come up on SERP for its own contents then it is not in the Google Index and hence not worth targeting.

4. NoIndex, NoFollow Status

   Make sure that the liking page doesn’t contain nofollow and noindex meta robots tag. Also check the robots.txt for any possible blocking of the page from the search engines.

5. Outgoing Links

   Ideally the number of outgoing links (both internal and external) on a webpage should not be more than 30. More the number of outgoing links on a web page, lesser is the value of a link from that page. So if a potential linking page has more than 100 outgoing links, then it is not worth targeting.

6. Back link Analysis

   The links on the potential linking page should be direct and do-follow links. They should not be redirected, JavaScript, short url or no-follow links. Often link builders take only no-follow links into account. JavaScript, short URLs and redirected links are almost as bad as no-follow links in terms of passing link metrix. I used the word ‘almost’ because they do pass some link metrix. But how much they pass which can be considered optimum for improving rankings is still in question. Therefore for the best practice, stick to direct do-follow links.

7. Anchor Text

   Make sure that the anchor text of your back link contain your targeted keywords. Some webmasters won’t let you use your desired anchor text as it reduces the readability of their site and give a bad user experience. Like you submit an article on ‘selecting car insurance companies’ on the linking site and then sign it as ‘Car insurance India’ with a link back to your site. But ‘car insurance india doesn’t make any sense as a stand-alone text (even if you used it between text). So it makes sense to contribute something which can justify the use of your anchor text or use anchor text in an intelligent way like: ‘Zeyx Car Insurance Company of India’.

8. Topical Relevance

   The linking page and the linking site should be on the same/similar topic as the linked to page. If it is not, then the potential linking page won’t pass any topical relevance to your website. It means if your website is on ‘Dogs food’ and you get a link from a ‘cats food’ website, then that link won’t make your website any more relevant for the keyword ‘Dogs food’.

9. Geo-Relevance

   The linking page and the linking site should be relevant to the geo-location your site is targeting. If it is not, then the potential linking page won’t pass any geo-relevance to your website. It means, if your website is targeting ‘new york’ and you get a link from the site which is relevant for ‘los angeles’, then such link won’t make your site any more relevant for the ‘new york’ area.

10. Trust and Authority

    Last but not the least, you need to determine the trust and authority of the linking page and the linking site. You can use ‘open site explorer‘ for this. Through page authority and domain authority you can determine the ranking potential of the linking page and the linking site.
    Source: SEOTakeAways.com

What is SEO and how it can define or rank for 2012

What is SEO? The acronym stands for Search Engine Optimization. But the definition of SEO is a more difficult question.

It’s not what it once was, that’s for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis.

If you have arrived here thinking SEO is a sham, snake oil and/or dead then a) you are grossly mistaken and b) let me disabuse you of that notion.

SEO Definition

Here’s my definition of SEO in 2012.

Search Engine Optimization is a multidisciplinary activity that seeks to generateproductive organic traffic from search engines via technically soundand connected sites by matching query intent with relevance and value.

It’s a bit of a mouthful, I know. I’ve emphasized the areas that I feel are particularly important and deserve a more in-depth explanation.

Productive Traffic

The goal of SEO is not to increase traffic willy-nilly. You increase traffic by 30% but it makes no difference to the bottom line. Who cares!

Productive can mean different things to different companies. Productive may mean leads or subscribers or revenue or page views. Whatever it is, it’s important to define and track productive traffic rather than simply focusing on increasing traffic overall.

I might be able to generate more traffic by adding ‘Nude’ and ‘Free’ as keyword modifiers but is that really going to bring productive traffic to a site?

This goes (way) beyond brand versus non-brand traffic, which I find to be the most rudimentary of divisions. This is having a fundamental understanding of the traffic that makes a difference to that business.

That may mean moving away from high volume terms and generating less traffic overall. Don’t get saucer eyes when it comes to keyword volume. It’s about the right keywords, not the biggest keywords. (That’s what she said!)

Yet, even if you’re driving the right traffic there are other factors that contribute to a productive visit. If the focus is leads, you might realize that the call-to-action is weak, doesn’t match the query intent or competes with other elements on the page. Perhaps the lead form itself isn’t very good either.

If the goal is page views, you may realize that the design is confusing, the text hard to read and the content without a structure that allows for easy navigation.

Because productive traffic is the goal an SEO needs to understand design, user experience, information architecture and conversion rate optimization. Otherwise it’s like a chef who creates a menu but then has no input on how the food is cooked, the quality of ingredients, decor of the establishment or the presentation of the meal.

It’s okay if you’re in the business of driving any old traffic at a website and then shrugging your shoulders when it doesn’t really do anything for the business. But that’s not SEO. You’re just a burger flipper at some fast food joint.

Technically Sound

As an SEO you need to have very strong technical skills. What does this really mean though? At a minimum, it means you need to know how the Internet works and how search engines crawl and index the web.

You should also be comfortable analyzing HTTP headers and know your status codes cold. Get good using Firebug or Chrome’s Developer Tools. Mine those weblogs, because there’s gold in them there data. (Sorry, I just watched True Grit.) Bonus points if you can code something up yourself to extract it.

Understanding how to diagnose and solve accessibility and crawl efficiency problems is critical.

SEO is about knowing enough about … everything. HTML, CSS, JQuery, AJAX, Flash, JavaScript, XML, JSON, RSS, PHP, SQL. Experiment with and understand these technologies.

But you’re not done yet because you still have to understand the technical side of specific search engine directives including (but certainly not limited to) noindex, nofollow, rel=canonical, rel=author, rel=publisher, rel=standout, hreflang and various competing schemas of microdata.

SEO is about knowing all of this to ensure technical issues aren’t obstacles and to create positive relationships with engineers. You must speak their language. You don’t have to understand everything and you should never bluff, but you damn well better be able to carry on a coherent conversation.

You should know the difference between a GET and a POST; between server side and client side scripts. An SEO should be able to convey when and why to use a cookieless domain. You shouldn’t get a deer-in-the-headlights look when engineers talk about CDNs or minifying code.

I haven’t even touched on diving into the details of information retrieval, natural language processing, machine learning and other methods that inform modern search engine algorithms.

The more technical you are the more effective you become. And there’s always something more to learn.

Connected

What do I mean by connected? Today it means links to and from other sites and connecting with and through others on social platforms. In plain language it’s about links and social.

I’m not a huge fan of link building and prefer a link gardening approach. Mind you, I understand the value of links but too often link building is done for the wrong reasons and weighted far to0 heavily in the scheme of things.

It works a fair amount of the time. I can’t deny that. But I’m never sure at what expense. Too often I see those companies on a treadmill of link building efforts. Frankly, you should reach a point where link building isn’t something you’re workingat.

Oddly, linking out is an overlooked and underrated tactic. Tadeusz Szewczyk was an early and strong proponent of this practice. Linking out is a form of built-in reciprocity. You wind up getting back links from those to whom you link out. It’s a way of connecting to and engaging with people in your niche.

That sounds a lot like social doesn’t it? Social takes on a number of dimensions. First is producing content that is worthy of sharing and then doing everything you can to make it portable. That includes an interaction design that promotes sharing andensuring that the shared content is optimized.

Of course there’s also really being social and getting out on these platforms and connecting with your users and customers. I don’t mean public, glorified customer service but actually socializing with some of your users and customers. This is both extremely tough to do at scale but also valuable for a variety of reasons.

Today it also means understanding how social is being integrated into search (it’s not the other way around) and learning Facebook SEO and Google+ SEO.

Intent

Now we finally get to the real heart of SEO and the initial reason I started this blog post. Query intent is perhaps the most critical part of SEO.

You should understand the syntax of your user and the motivations behind their search and queries. At the bare minimum you should understand differences between navigational, informational and transactional queries.

No, this is not about personas. All too often time and money are spent creating personas that create artificial divisions in the long-term, a type of stereotype that others glom onto to as a way to promote their own views. “Remember, that’s not what Sally Searcher is about.” (Ugh, kill me now.)

Instead this is about doing the hard work of understanding how and why people are searching for your content and products. It’s about syntax, psychology and consumer behavior among other things.

Intent is also informed by context. Geography, time of year and platform (i.e. – mobile) can all play an important part of understanding intent. It’s never something you can just copy and paste from one site to another.

For instance, here’s a real search that wound up coming to this blog.

how to change the blue link title of your website

I find these types of queries fascinating. It forces me to think different. SEO is about knowing how people are thinking and searching, not how that business thinks their users should be searching. SEO is an advocate for the user.

Relevance

Not too long ago SEO was about matching keywords with relevant content. This is why content farms became so popular and profitable. All you needed to do was take a long-tail keyword and match it with relevant content. It also meant you could shard a keyword concept into a large number of pages.

So you might find a different page for ‘how to squeeze orange juice’ and ‘how to squeeze fresh orange juice’.

Was the content relevant on these pages? For the most part, yes. But it was the content equivalent to empty calories.

That doesn’t mean that relevance isn’t important. Nothing could be farther from the truth. It’s still incredibly important. A fair amount of on-page SEO is about making relevance obvious. Because it doesn’t just need to be relevant, it has to be perceivedas relevant at a glance.

Relevance must be seen through the lens of intent instead of a simple keyword match. Relevance is the beginning, not the end of SEO.

Value

Relevance is always coupled with value. Is value subjective? Sure. But it gets easier when you trace it back to intent. Does that page truly satisfy the query intent? Notthat it’s relevant. Not that it matches the keyword. Did the page provide enoughvalue to satisfy intent.

You’ll notice that I’ve used satisfy twice and that’s not by accident. Search engines (and SEOs) are increasingly concerned with user satisfaction. An SEO might not talk about ‘delighting the user’ (eye roll) but we’re measuring satisfaction through both qualitative and quantitative measures.

Is it readable? Was the user experience positive? Were they able to find the information? Did it lead them to other related content? Was it easy for them to subscribe or buy? Were they able to print or share the page? How many pages did they view? Did they convert? What is the bounce rate?

We’re also there to call your baby ugly and identify gaps in a site’s content. That might mean the content produced isn’t valuable enough or that there is unsatisfied query intent (i.e – you don’t have the right content).

SEO is about producing positive and satisfying interactions that support the brand and flow into other marketing channels.

What About Rank?

You’ll note that I didn’t talk at all about rank. Rank can be important but only in the context of driving productive traffic. In many ways rank should take care of itself if you’re doing everything else right.

In addition, rank becomes less important when you’re working on large sites with more than, say, 100,000 pages. There are ways to measure rank in these situations but I don’t often find that of great value except in communicating with clients obsessed with rank.

Rank is also losing it’s fidelity with the continuing personalization of search results. If Search+ is here to stay then rank will become increasingly fractured.

SEO vs Inbound Marketing

There are many who probably look at my definition and explanation and believe it better matches ‘inbound marketing’. This new umbrella term created by Hubspot works for a lot of people. They find it easier to describe and convey to clients. It’s more palatable and allows them to distance themselves from the poor reputation SEO has acquired. I get it. But I don’t like it.

I’m an SEO and I’m proud of it.

I use SEO as a client filter. I can skip those who think it’s snake oil, find the ones who ‘get it’ and help educate those who might be on the fence. In many ways these are the clients who are most thoughtful and can contribute and collaborate on SEO efforts. Those are my kind of clients.

If I were trying to sell into the Fortune 100 or have thousands of clients under contract at a time I might decide inbound marketing was a better term. I wouldn’t have the time to explain and educate.

That’s not Blind Five Year Old. While the company is expanding, I still have the ability to create personal relationships with clients.

In the end, I’m not sure I want to work with a client who would accept my help under the guise of inbound marketing but not as an SEO. Perhaps that’s my own type of elitism.

SEO 2012 Example

So lets take my SEO definition and apply it to an example. Suppose you have the query ‘eureka lightforce 300 manual’. What do you suppose the intent is behind that query?

Are they really looking for that vacuum’s manual? Or are they instead having a problem with their vacuum? If you were able to look at query reformulations you’d see users cycle through modifiers like troubleshooting, repair, problems, information, solutions, manual and parts. In fact, you can use Google’s related queries to see how these are linked.

Two years ago you might have been able to get away with creating a page with a highly optimized Title, dynamic boilerplate text, a generic product description and a link to a PDF download of that manual. It would have been relevant but you wouldn’t have truly satisfied intent or delivered real value. More to the point, the value that you delivered was a commodity.

What would a SEO page for this term look like?

You’d still have a solid Title, product description (and specs), and a link to the manual. But you’d add a list of common problems with that vacuum along with potential solutions. These might include step-by-step DIY repair guides.

You’d provide links for replacement parts. You might dynamically serve them local vacuum repair shops. You may even have a section dedicated to buying a new vacuum. Maybe you even have a calculator that tells you whether it’s worth fixing the old vacuum or buying a new one. Heck you could even provide links to house cleaning services.

A well designed page with these elements would provide relevance and value, thereby satisfying query intent.

TL;DR

SEO is about generating productive organic search traffic by matching query intent with relevance and value. The implication of this definition is that SEO must draw upon an increasing number of disciplines including design, user experience, information architecture and conversation rate optimization.
Source : http://www.blindfiveyearold.com/what-is-seo

SEO Checklist for New Websites by Jocelyn Wilhelm

So you’re thinking about having a new website? I’ve put together 6 SEO Checklist for New Websites to guide you along the way and make sure your website is optimized for search engines which will help your customers easily find you online.

1. Accessibility

Make sure users and search engines can access your site easily and readily. If your page has a slow download time or if visitors are being directed to a page other than your own, people will most likely opt-out and not visit your site again. These are sometimes caused by missing or broken links on your site. Having too many plugins on your site, can also slow down your load time. Here are a couple of tools that you can use to check if your site is optimized for search engines: Google Webmaster Tools or SEOmoz Pro Web App.

Click on the image to go to their site!

2. Keyword Targeting

Have you worked on finding and using the right keywords to use on your site so your ideal customers can find you online? Base the content of your site on the products and services you are offering. And make sure that the keywords you’re using have good search volume, high relevance and low difficulty. So for example: You may have a better chance at finding your target market by using the word “thingiemabob” rather than “thingie”. You get my point!

3. Content Quality & Value

Does your site offer content in such a way that makes your customers happy? Did you offer them solution(s) to their problem(s)? Did you answer their question? Make sure your content is visually intriguing to your customers so they learn to trust you…so they’ll come and visit your site again…so they’ll tell their friends about you and your services.

4. Design Quality. User Experience and Usability

Unless you have a design background, maybe look into hiring someone that can help you with this. This is something you really can’t skimp on. Your website is an extension of you, for brand. You want this something that can provide an exceptional experience to your customers. Make sure it’s pleasing to the eyes, easy for people to navigate through, easy to read, and make sure it’s fast! I can’t stress this enough. If your customers are frustrated with your site, they’re not going to come back. And one more thing, make sure it’s viewable on mobile devices. Mobile marketing is on the rise, I’ll cover this on another topic. But if you want to succeed in this ever-evolving digital world, you need to exist where your customers are.

5. Social Account Set-up

I’ve said this before and I’ll say it again, SEO and Social Media makes for a very happy marriage. They’re a good complement to one another. And as such, using both in your marketing strategies will contribute to your overall online business success. It is so easy nowadays to share content across the web so at the very least, make sure you have a Facebook, Twitter, LinkedIn and Google+ accounts.

6. Link Building

OK, so you’ve spent so much time crafting your content and using all the right keywords, but what good is it if no one reads it? Learn some organic ways how to direct more traffic to your site, by reading my article about “Link Building Best Practices”.
Good luck! Hope these handy SEO checklist for your new website will help you become more successful with your online business and let major search engines know your website exist.
Feel free to post below if you have any questions or comments or if you want to share other suggestions. Thank you for stopping by!

‘Til next time….
Jocelyn Wilhelm, JW Social Media CEO

Source: JWSocialMedia.com

Top 15 Most Popular SEO Websites Resources | February 2012

Here are the 15 Most Popular SEO Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.

1 | SEOBook2,191 - eBizMBA Rank | 1,400,000 - Estimated Unique Monthly Visitors | 1,534 - Compete Rank | *4,005* - Quantcast Rank | 1,036 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
2 | SEOMoz
4,693 - eBizMBA Rank | 700,000 - Estimated Unique Monthly Visitors | 2,034 - Compete Rank | *10,100* - Quantcast Rank | 1,946 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
3 | searchengineland
4,746 - eBizMBA Rank | 650,000 - Estimated Unique Monthly Visitors | 2,479 - Compete Rank | 9,274 - Quantcast Rank | 2,485 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
4 | SearchEngineWatch
4,746 - eBizMBA Rank | 645,000 - Estimated Unique Monthly Visitors | 3,479 - Compete Rank | 10,620 - Quantcast Rank | 3,022 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
5 | SearchEngineJournal
6,212 - eBizMBA Rank | 550,000 - Estimated Unique Monthly Visitors | 3,462 - Compete Rank | *11,900* - Quantcast Rank | 3,275 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
6 | SEOChat
6,390 - eBizMBA Rank | 500,000 - Estimated Unique Monthly Visitors | 6,634 - Compete Rank | *10,300* - Quantcast Rank | 2,235 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
7 | MattCutts
7,571 - eBizMBA Rank | 440,000 - Estimated Unique Monthly Visitors | 5,788 - Compete Rank | *12,400* - Quantcast Rank | 4,524 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
8 | SERoundTable
8,703 - eBizMBA Rank | 400,000 - Estimated Unique Monthly Visitors | 6,794 - Compete Rank | *13,500* - Quantcast Rank | 5,815 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
9 | SubmitExpress
8,716 - eBizMBA Rank | 390,000 - Estimated Unique Monthly Visitors | 12,313 - Compete Rank | *11,000* - Quantcast Rank | 2,834 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
10 | SelfSEO
13,054 - eBizMBA Rank | 250,000 - Estimated Unique Monthly Visitors | 18,522 - Compete Rank | *13,000* - Quantcast Rank | 7,640 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
11 | WickedFire
13,680 - eBizMBA Rank | 230,000 - Estimated Unique Monthly Visitors | 25,112 - Compete Rank | *14,080* - Quantcast Rank | 1,846 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
12 | HighRankings
16,563 - eBizMBA Rank | 190,000 - Estimated Unique Monthly Visitors | 21,890 - Compete Rank | *16,000* - Quantcast Rank | 11,798 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
13 | SEO
18,116 - eBizMBA Rank | 150,000 - Estimated Unique Monthly Visitors | 28,787 - Compete Rank | *14,900* - Quantcast Rank | 10,661 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
14 | SeoByTheSea
20,007 - eBizMBA Rank | 115,000 - Estimated Unique Monthly Visitors | *NA* - Compete Rank | *NA* - Quantcast Rank | 20,007 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012

15 | SearchEngineGuide
20,719 - eBizMBA Rank | 100,000 - Estimated Unique Monthly Visitors | 27,672 - Compete Rank | 22,358 - Quantcast Rank | 12,126 - Alexa Rank.
Most Popular SEO Websites | Updated 2/20/2012
Source: ebizmba.com 

21 Essential Tips & Points that works right SEO or web marketing

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee.
Source: SearchEngineLand.com

Onpage Optimization Factors - Every SEO should know . .

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:

   1. URL Naming:
      If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
   2. Title Tag:
      Title tag, the first words that you place your keywords Place and after using the word can attract visitors
   3. Meta Description:
      Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
   4. Meta Keywords:
      Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
   5. Use Alt Text for Image Optimization:
      Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
   6. Static URL:
      Remember that all of your important pages should be short and static URLs.
   7. Use Headings:
      H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
   8. Valid HTML:
      Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
   9. Robot. Txt:
      Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
  10. Sitemap XML:
      Create your XML Sitemap XML Sitemap using search engines crawl your pages.
  11. Keep Your Body Text To Read
      Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
  12. Internal Link
      Internal link between the construction related posts

Don't forget to comment or let me know if something is missing for updation!

On-Page Optimization Factors

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.

Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.

&ltTITLE&gt On Page Optimization &lt/TITLE&gt

This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus. Don't spam any of these tags, this won't be effective and could result in a penalty.

Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages.

&lt META NAME="description" content="Optimizing On-Page Factors for Search Engine" &gt

Personally I don't bother with them as they bulk out pages for little real benefit. Both Google, Yahoo! and MSN Search will use the text they find on the page as a description so make sure your first header and sentence describe the contents. However some search engine watchers say that the new Microsoft search engine, currently in beta tests, puts some weight on meta-tags. There is also evidence to suggest that search engines give more prominence earlier in the page and some engines will only index a limited amount of body text so making the first paragraph punchy is a good idea.

Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink. However ALT tags are useful for non-graphical browsing and should be employed correctly.

&lt IMG ALT="Description of Image" SRC="image.jpg" &gt

Comments are not indexed. Use bold/strong/italic attributes where appropriate.

Write natural copy aimed at the end user and not search engines. Don't worry too much about keyword density for the contents but take the opportunity to include keywords combined in different phrases and orders and create anchor text to related internal pages. Keep the number of links to fewer than 50, and probably less and don't repeat identical outbound-links. Theme related pages should be at the same level in the site hierarchy and be linked through the site's menu structure and site map. At least one page at the same level should link back to the home page so that search engines that have traversed a deep-link can index the rest of the website.

SEO Strategies that helps you to build your site SEO friendly

Areas of All Internet Marketers, SEO Strategy is the most important to your online marketing efforts. Millions of web pages exist on the web. You create a website for your business and then work hard in promotion of the website but get lost among those pages. There should be a definite SEO strategy for promoting a website comes in mind. SEO Strategy should be well documented with a focussed approach and requires planning patience and long term approach.

Our SEO strategy for a website begins from the selection of a domain name of your company, designing, development, keyword research, optimization, search engine compaigns, directory submissions, reciprocal and one way link building, and social media optimization methods.

Basic elements of SEO Strategy are:-

• Book a relevant domain name for your website
• Define a suitable navigation structure
• Keyword analysis to search the best keywords that matches with the theme of your website
• Optimization of your website with the use of right keywords
• Develop a content stragegy – Its rightly said that content is the king. You can develop content by writing articles
• Submission of web site in search engines
• Directory submissions
• Linking Strategy - Reciprocal and one way link building campaigns
• Develop social media optmisation stragegy - News releases, Forum postings and Article writing and submission
• Use of natual and white hat SEO strategies to promote your website

SEO Strategies also supports to plan all types of work to for the websites; it is to recommend the optimizer to make their sites according to this Strategies as following given:

Understanding SEO 
-> Search Engine Basics 
-> Creating an SEO Plan 

SEO Strategies 
-> Building Your Site for SEO
-> Keywords and Your Web Site 
-> Pay-per-Click and SEO 
-> Maximizing Pay-per-Click Strategies 
-> Increasing Keyword Success 
-> Understanding and Using Behavioral Targeting.. 
-> Managing Keyword and PPC Campaigns 
-> Keyword Tools and Services 
-> Tagging Your Web Site 
-> The Content Piece of the Puzzle 
-> Understanding the Role of Links and Linking.. 

Optimizing Search Strategies 
-> Adding Your Site to Directories 
-> Pay-for-Inclusion Services 
-> Robots, Spiders, and Crawlers 
-> The Truth About SEO Spam
-> Adding Social-Media Optimization 
-> Automated Optimization 

by Ram Babu (SEO Professional)
rambabu234sonu@aol.co.uk
Thanking You!